Understand His Motives
Men often have sex to feel wanted. Granted, it's hard to accept that he's really after affection when he has one hand up your sweater and the other diving down your skirt. But it's true. Sex for a man appears to be his primal form of giving; it's one way for him to feel accepted both physically and emotionally. Because some men still aren't as verbose or as comfortable with expressing emotion as women are, sex tends to be used as a means of showing his love and feeling close to you. If he really wants to say "I love you," he may suggest sex. So basically, when you reject sex with him, you're not just rejecting the sex. Adopt a new philosophy: When you say no, tell him when you want to have sex instead. And always make it clear you're just saying no to sex — not to a cuddle or to a cozy chat.