NBC announced Friday it was giving its freshman comedy, 30 Rock a full season pick-up. The NBC laffer had its best performance on Thursday night in its new 9:30pm time slot after the season premiere of Scrubs.
Episodes of 30 Rock are also now available free on itunes, a move that NBC is hoping will attract viewers that haven't found the show yet. NBC hopes for the similar results they had by making episodes of The Office available for download last year. It quickly became one of the most downloaded shows on the site and the show grew in the ratings. In fact many people attribute the show’s increased popularity as a direct result of making it available on the web, a trend that the other networks copied this fall.