iVillage at A Glance:

  • The #1 Online Destination for Women
  • Established brand for over 12 years
  • Engaged, loyal and active community
  • Newest member of the GE and NBCU family
  • Cornerstone of NBCU Digital Strategy


    Snapshot:

  • #1 Women's community site
  • #1 Women's site in UK
  • 15.5 million unique visitors
  • 436 million average monthly page views
  • 9.4 average minutes per visitor
  • 91% broadband access (Home)
  • 18.6 million newsletter subscribers
  • 1000+ MessageBoards, 1000+ Community Leaders
  • Over 12 million messages posted every year


    Source: ComScore Media Metrix March 2007; Omniture (Q1,2007) Internal Numbers; MRI 2006 Doublebase:Adults Omniture 07, Harris Interactive, Media Metrix 07


    Growth Points:
  • Grew 13% in page views year-to-year with nearly 464 million page views in January 2007
  • Increased from 11% to 18% on unaided awareness among women
  • Unique visitors up 8 of 9 months over year-to-year comparison


    Women's Trends:
  • Staying Solo - The Rise of Soloists - There are 92 million unmarried adults in the U.S. Staying solo is often a deliberate choice for many women- some are delaying or outright skipping marriage & divorcing while others are living longer than their mates. The Soloist Mentality includes expanding their identity, creating and maintaining a social circle, building a safety/financial security net and living well.
  • Connecting - As a result of this rise, women value & yearn for connection - being part of a larger community is more relevant now than ever before.
  • Making Choices - Rise of The Navigator - women find they have too many choices, too little time, and want a filter for relevant choice. Approximately 51% of all Internet users in the US are women (that's five million more than men)