ADVERTISEMENT: Ralph Lauren Storybook Proceeds go to charity!

We are loving the RL Gang storybook this month. The new storybook unveils each character’s personality through their individual sense of style by showcasing 17 new looks from the spring collection. If a customer likes a certain outfit, they can choose to view that character’s “virtual closet” to shop similar looks.

Even sweeter than the outfits? As Polo Ralph Lauren is dedicated to children everywhere and the preservation of the arts and education, Ralph Lauren will donate 15% of all proceeds from the first month of sales of the Childrenswear Spring 2011 collection on RalphLauren.com to Room to Grow—a charitable organization chosen by Uma Thurman. Room to Grow is an innovative program which provides parents raising babies in poverty with one-on-one parenting support and essential baby items throughout their children’s critical first three years of development.

Visit RalphLauren.com/RLGang to view the story, meet the characters, explore their closets and shop.

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