Oprah’s personal chef Art Smith brought his French bulldog, Cochon, 6. Two-time gold-medal gymnast (and Dancing with the Stars competitor) Aly Raisman brought Coco, 5, her blond Maltese. And America’s Got Talent’s host Nick Cannon cradled his Jack Russell puppy, Reverend Pow Jackson.
It was a delicious day to be a dog.
The canines and their celebrity owners gathered on a sunny summer afternoon in New York City’s Union Square Park to celebrate the launch of IAMS So Good! -- which is made with 100% wholesome ingredients and no added sugars, dyes or artificial preservatives.
"We try to eat healthy at home, so we might as well let our pets eat healthy too,” said Nick Cannon. He’ll need to load in a good amount of So Good, since he and Mariah Carey have eight Jack Russells -- three of them puppies. (That Valentine’s Day puppy in the bathtub with Mariah
? That’s Pow’s sister, Jill E. Beans.) Cannon’s a dog lover from way back -- he had a German Shepherd growing up. His motto: “Dog lovers unite!”
What makes So Good! so…good? Unlike some dog foods, it has no added sugars (such as corn syrup), dyes (such as red dye #40) or artificial ingredients. Its wholesome ingredients list includes chicken, and fruits and vegetables such as corn, tomatoes, and carrots. “It’s 100 percent complete and balanced,” says IAMS spokesperson Jason Taylor. “It’s the answer to the question: ‘How do we find a product that is priced right without inferior ingredients?’” To highlight the nutritional benefits of the product, IAMS So Good! has a campaign to get consumers to compare brands. “We wanted to start a conversation about what’s really in your dog’s bowl. Pet parents can visit www.whatsreallyinyourbowl.com
to see how their dog food measures up,” says Taylor. (His own dog, Woody, an Afghan Hound, 8, wasn’t able to make the party.)
The wholesome ingredients were one reason why Chef Art Smith teamed up with So Good!. His new book, Art Smith's Healthy Comfort: How America's Favorite Celebrity Chef Got it Together, Lost Weight, and Reclaimed His Health!
tells the story of his personal 100-pound weight loss and the delicious, healthy foods that got him there. At the event, he held Cochon, who was happily nibbling So Good! “I just recently had an ah-ha moment when I learned that some leading dog food brands out there – including what I was feeding my dogs – add sugar, dyes or artificial preservatives; I don't want them to have those things. I switched my dogs to IAMS and immediately saw a difference.”
Aly Raisman’s dog Coco is a family dog. She shares him with her brother and two sisters at home. When she leaves to train or compete, Coco jumps into her suitcase, hoping to go along. “And when I come back from a trip, he just goes crazy,” she said. “As a gymnast, I’m always looking for new ways to get more energy and to eat the right way,” said Raisman. “I’m obsessed about getting the healthiest diet for my dog, too. So Good! is awesome.”
Perhaps Pawl Griffin, 2 ½, the Petit Basset Griffon Vendéen who is the official “Vice President for Canine Communications” at IAMS -- the good will “dogetarian” who was named by Facebook fans -- summed it up best on his twitter feed @PawlGriffin: @NickCannon, chef Art Smith, & @Aly_Raisman rubbed paws w/me in #NYC http://exm.nr/1677fHN via @examinercom 2 celebrate @iams#SoGood!