Why We Love Him: Ladies love Lochte! The sexy swimmer recently graced the cover of Vogue (only the fourth man ever to do so) and got tongues wagging with his washboard abs, teeny Speedo and movie star smile. But despite his sudden rise to fame, Ryan Lochte, who has already picked up multiple medals in London, has managed to keep a cool head out of the pool. "When the starter goes off, I don't know, something switches and I become a racer," he said. "And when I get out, I'm laid-back Ryan."