American Apparel's New Mannequins Are a Little More Anatomically Correct Than We're Comfortable With. Yep, That's Pubic Hair

The retailer's Valentine's Day store windows are just one cultural signpost that au naturel bikini lines are back

If you need any further proof that the bikini grooming trend is fully back in the au naturel category, just take a look in American Apparel's store windows in New York, where mannequins are now sporting full-on bush through see-through white panties. Yes, that’s happening.

American Apparel founder Dov Charney is well known for pushing the envelope — often in the direction of totally scandalous and creepy — so the, er, bold merchandising choice shouldn’t really be that shocking coming from the retailer.

And it dovetails right in with cultural conversation about public hair, which is very much enjoying a return to 1970s-style abundance, after a long period of less-is-more aesthetic and year-round Brazilians for women of all ages.

Celebs are totally on board —even spearheading — the movement. Cameron Diaz writes in her new lifestyle tome, The Body Book, "The idea that vaginas are preferable in a hairless state is a pretty recent phenomenon, and all fads change, people.” And Gwyneth Paltrow confessed to Ellen DeGeneres months ago that she rocks “a ‘70s vibe.”

A recent survey cited in The Daily Mail showed 62 percent of women surveyed said their partners like the natural look, 51 percent admitted they let things grow wild and 45 percent say that’ve abandoned their former grooming practices.

About those store windows, American Apparel's Ryan Holiday passed along a company statement to Gothamist, which said that the retailer “is a company that celebrates natural beauty, and the Lower East Side Valentine's Day window continues that celebration. We created it to invite passerbys to explore the idea of what is sexy and consider their comfort with the natural female form.”

Indeed, “what’s sexy” is totally subjective. For some of us, sexy still means hairless as a dolphin. For others, it means wild style down there (although, it still may not mean wild style in store windows). And we say it’s all good. You do you!

But let us know in the comments: How do you feel about American Apparel’s store windows?

Alesandra Dubin is a Los Angeles-based writer and the founder of home and travel blog Homebody in Motion. Follow her on FacebookGoogle+ and Twitter.

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