Anti-Aging Haircolor Advice

Turn back the hands of time with these tips and tricks for coloring your own hair the smart way.

Maybe you've been coloring your hair for a long time. Or maybe you've never done it before but are willing to try. (Either for a change or to cover those stubborn grays that make you look so much older than you feel.)

According to Julia Youssef, Assistant Vice President, L'Oréal Technical Center, there are important things you need to know when choosing a brand and a shade, all having to do with your maturing hair and skin.

If you've never colored your hair:

  • Choose a shade matching or lighter than your own. For example, if you have medium brown hair, with or without grays, you can try light brown, or even dark blonde. Just don't try to go too light without a "high-lift" blonding product like Excellence Blonde Supreme by L'Oréal Paris. The goal is to keep your look soft, natural, and classic.
  • Think of this as an opportunity to express yourself, and to try something new. You can add cool ash tones, lively red tones, or warm golden tones to your hair without going much darker or lighter.
  • Make sure you use a haircolor product that offers 100% gray coverage. Excellence by L'Oréal Paris, for example, is formulated to penetrate even the most stubborn grays - and to look natural in the process.

If you've been coloring your hair for a long time:

  • Make sure your haircolor product is still appropriate to your age. Some brands, marketed to younger consumers for fashion effects, aren't intended to cover grays and may result in artificial-looking results.
  • If you've been loyal to the same shade for a long time, you may want to carefully examine your roots. Your natural color may have grown lighter, or more gray, than you realized. If so, you may want to switch to a shade 1 or 2 levels lighter for a more natural look.
  • Loyal do-it-yourself colorists may also want to look at their skin. As we age, we tend to develop a more sallow (or yellow) pigmentation. If this sounds like you, to create a softer look, you may want to go for a shade with "golden" in its description.
  • Skin doesn't just grow more sallow. It also develops lines, wrinkles, furrows. You know what we mean! Very dark shades, especially black, tend to intensify the look of these signs of age. To minimize them, simply go lighter. But not by much - just a shade or 2.
  • Color-treated hair needs special attention to keep it looking and feeling healthy. Use a shampoo, conditioner, and styling product designed specifically for color-treated hair, such as the VIVE Color Care collection by L'Oréal Paris.

To learn more about Excellence, which offers 100 percent gray coverage and deep conditioning, surf

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