According to the New York Daily News, the ratings for the premiere of Apprentice were below what the premiere did last spring. In fact, there were 11.6 million viewers watching the lead-in show, Grease: You're the One That I Want (check out our recap written by Billy Bush), but only 8.6 stuck around for Apprentice. That said, I watched The Apprentice and I really liked it. I feel like the show has totally been refreshed -- from the location to the fact that the losing team has to live in a tent! I like Ivanka too -- though she definitely comes off stuffy.
Maybe if Donald hadn't been quite so nasty by calling Rosie a "slob," "fat" and a "degenerate," more people would have tuned in to watch his show. But that's just me.