Official Rules: Baby Shower of Your Dreams Contest

September 20, 2010—October 8, 2010

*THE OFFICIAL RULES HAVE BEEN UPDATED AS OF SEPTEMBER 22nd WITH A NEW EMAIL ADDRESS FOR SUBMISSION

PRELIMINARY INFORMATION: NO PURCHASE NECESSARY. A purchase will not improve your chances of winning. Void where prohibited. The Baby Shower of Your Dreams Contest (“Contest”) will begin on September 20, 2010 at 9:01:01 AM ET and end on October 8, 2010 at 11:59:59 PM ET (“Contest Period”). All times in the Contest refer to Eastern Time (“ET”). Contest is subject all applicable federal, state and local laws.

ELIGIBILITY: Open only to permanent, legal U.S. residents who are physically residing in one (1) of the fifty (50) United States or the District of Columbia (excluding Puerto Rico, Guam, the U.S Virgin Islands and other United States territories) , and who are eighteen (18) years of age or older and of the age of majority in their state of residence as of the start of the Contest Period. Officers, directors, and employees of Contest Entities (as defined below), members of these persons’ immediate families (spouses and/or parents, children, and siblings, and their spouses, regardless of where they reside), and/or persons living in the same households as these persons (whether or not related thereto) are not eligible to enter or win the Contest. Contest Entities, as referenced herein, shall include iVillage Inc., 75 9th Avenue, 7th Floor, New York, NY, 10011 (“Sponsor”) and their respective parent, subsidiary, and affiliate companies, and administrative, advertising, and promotion agencies, and any other entity involved in the development, administration, promotion, or implementation of the Contest.

HOW TO ENTER: To enter the Contest, during the Contest Period send an email to ivillagebabyshower@nbcuni.com (the previous email babyshower@ivillage.com is no longer working due to technical difficulties) with your first name, last name, email address, street address, city, state, zip, age, phone number, how many weeks/months along you are (the “Entry”). As part of the Entry, you will also be required to submit a photo (the “Photo”) and caption (“Caption”) of one hundred (100) words or less on the following theme: “Tell iVillage why you deserve a free baby shower.” The Photo must be a picture of your pregnancy style. The Photo must be in JPG or GIF with a 1MB limit. The Caption must be submitted in the English language. All entries become the property of the Sponsors, and will not be acknowledged or returned.

You must submit the Photo and Caption (collectively refereed to herein as the “Submission”) as part of your Entry to enter and be eligible for the Contest. Your Caption must be original (that is by you). You must have the permission of any person that you identify, otherwise refer to or who participates in your Recording. By entering the Contest, entrants grant Sponsors the non-exclusive, royalty-free, and irrevocable rights to use, reproduce, copy, publish, display, distribute, perform, translate, adapt, modify, and otherwise exploit the Photo or Caption and to incorporate the Submission in other works in any and all markets and media worldwide in perpetuity. Entrants warrant that they have the sole and exclusive right to grant such rights to Sponsor and that the Sponsor’s reproduction, publishing, displaying, and/or other use of the Submissions will not infringe on any rights of third parties, including, without limitation, copyright, trademark, privacy, or publicity, or create claims for defamation, false light, idea misappropriation, intentional or negligent infliction of emotional distress, or breach of contract. If any Submission contains material that is violent, pornographic, obscene, illegal, inappropriate, or racially or morally offensive or if any Submissions do not comply with these Official Rules or meet Sponsor’s standards for any reason, as determined by Sponsor in its sole discretion, such Submission (and the related Entry) may be rejected as ineligible for consideration. Entries must comply with all applicable laws, rules, and regulations. Sponsor shall have no obligation to copy, publish, display, or otherwise exploit the Submissions.

Entries must be received before October 8, 2010 at 11:59:59 PM ET to be eligible for the Contest. Sponsor’s computer shall be the official timekeeper for all matters related to this Contest. You may enter once during the Contest Period. Multiple entries received from any person or email address beyond this limit will void all such additional entries. Entries generated by a script, macro, or other automated means will be disqualified. Entries that are incomplete, garbled, corrupted, or unintelligible for any reason, including, but not limited to, computer or network malfunction or congestion, are void and will not be accepted. In case of a dispute over the identity of an entrant, the authorized account holder of the email address used to enter will be deemed to be the entrant. “Authorized account holder” is defined as the person who is assigned to an email address by an Internet access provider, online service provider or other organization that is responsible for assigning email addresses for the domain associated with the submitted email address. Entry constitutes permission (except where prohibited by law) to use entrant’s name, city, state, likeness, image, and/or voice for purposes of advertising, promotion, and publicity in any and all media now or hereafter known, throughout the world in perpetuity, without additional compensation, notification, permission, or approval.

JUDGING: On or about October 13, 2010, a panel of qualified judges selected by Sponsor (“Judges”) will review the eligible entries received during the Contest Period and select a potential grand prize winner (“Grand Prize Winner”) based on the following judging criteria (“Judging Criteria”): Originality (50%) and Creativity (50%). In the event of a tie, the Judges will break the tie by selecting the tied entrant who received the highest points from the Judges for Originality as the potential Grand Prize Winner. In the event a tie remains, the tied entries will be judged by an additional tie-breaking judge, using the Judging Criteria, to determine which of the tied entrants will be the potential Grand Prize Winner. Decisions of Sponsor and Judges are final and binding with respect to all matters related to the Contest. Winning is subject to verification of eligibility. Potential Winner will be notified by phone and/or email. Potential Winners may be required to execute and return an affidavit of eligibility, release of liability, and, except where prohibited, publicity release within three (3) days of such notification. Noncompliance within this time period, with these Official Rules or the return of or inability to deliver any prize/prize notification may result in disqualification and, at Sponsor’s discretion, and time permitting, an alternate potential Winner may be selected from among all eligible remaining entries based on the Judging Criteria.

PRIZE: There will be one (1) grand prize (“Grand Prize”) awarded to the Grand Prize Winner. The Grand Prize will consist of: 1) one (1) three thousand dollar ($3000) AMEX gift card to host the baby shower; 2) party decorations and disposable cups, plates, napkins and flatware, all as determined by Sponsor in its sole discretion; 3) one (1) five hundred dollar ($500) AMEX gift card to purchase Enfamil formula; 4) one (1) one hundred and ten dollar ($110) Netflix gift card; 5) one (1) nine hundred dollar ($900) gift card for an in-home cleaning service, as determined by Sponsor in its sole discretion; 6) one (1) seven hundred and fifty dollar ($750) gift certificate for a food delivery; 7) one (1) six hundred dollar ($600) gift certificate to a spa, as determined by Sponsor in its sole discretion; 8) one (1) five hundred dollar gift certificate ($500) to a salon, as determined by Sponsor in its sole discretion; 9) a two (2) hour session with a clothing stylist, a determined by Sponsor in its sole discretion; 10) one (1) Uppa baby stroller; 11) one (1) Peg Perego car seat; 12) one (1) set of Aden & Anais swaddle blankets; 13) one (1) year’s supply of Pampers diapers; 14) one (1) Timi & Leslie diaper bag; 15) one (1) Dr. Weil and Medela feeding gear kit, consisting of items to be determined by Sponsor in its sole discretion; 16) one (1) Mobywrap; 17) one (1) Baby Bjorn baby carrier; 18) one (1) Mobi baby monitor; 19) one (1) Tatamia high chair; 20) one (1) Fisher-Price swing; 21) one (1) Baby Bjorn bouncer; 22) one (1) Graco pack ‘n play, and 23) baby toys and books all as determined by Sponsor in its sole discretion.

ERV of Grand Prize is eleven thousand six hundred and twenty dollars ($11,620).

Sponsor will determine all details of Grand Prize in its sole discretion. Grand Prize will be awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Gift cards/certificates are subject to certain terms and conditions as specified by issuer. Sponsors reserve the right to substitute a similar Grand Prize (or prize element) of comparable or greater value. All taxes and other expenses, costs, or fees associated with the acceptance and/or use of Grand Prize are the sole responsibility of Grand Prize Winner. Grand Prize cannot be transferred by Grand Prize Winner or redeemed for cash and is valid only for the items detailed above, with no substitution of Grand Prize by Grand Prize Winner. If Grand Prize is unclaimed within a reasonable time after notification from Sponsors, as determined by Sponsors in their sole discretion, it will be forfeited, and time permitting, an alternate Grand Prize Winner may be selected from the remaining eligible entries at Sponsors’ sole discretion. Sponsors will furnish an Internal Revenue Service Form 1099 to Grand Prize Winner for the ERV of Grand Prize for the tax year in which Grand Prize was won. The value of Grand Prize represents Sponsors' good faith determination of the maximum retail value thereof. For Form 1099 reporting purposes, Grand Prize Winner shall be bound by such good faith determination.

CONDITIONS: By entering the Contest, each entrant agrees for entrant and for entrant’s heirs, executors, and administrators (a) to release and hold harmless Contest Entities and their respective officers, directors, and employees (collectively, “Released Parties”) from any liability, illness, injury, death, loss, litigation, or damage that may occur, directly or indirectly, whether caused by negligence or not, from such entrant’s participation in the or Contest and/or his/her acceptance, possession, use, or misuse of Grand Prize or any portion thereof (and any travel related thereto); (b) to indemnify Released Parties from any and all liability resulting or arising from the Contest and to hereby acknowledge that Released Parties have neither made nor are in any manner responsible or liable for any warranty, representation, or guarantee, express or implied, in fact or in law, relative to Grand Prize, including express warranties provided exclusively by Grand Prize supplier that are sent along with Grand Prize; (c) if selected as a Grand Prize Winner, to the posting of such entrant’s name on Website and the use by Released Parties of such name, voice, image, and/or likeness for publicity, promotional, and advertising purposes in any and all media now or hereafter known, throughout the world in perpetuity, without additional compensation, notification, permission, or approval, and, upon request, to the giving of consent, in writing, to such use; and (d) to be bound by these Official Rules and to waive any right to claim any ambiguity or error therein or in the Contest itself, and to be bound by all decisions of the Sponsor, which are binding and final. Failure to comply with these conditions may result in disqualification from the Contest at Sponsors’ sole discretion.

ADDITIONAL TERMS: Sponsor reserves the right to permanently disqualify from any promotion any person they believe has intentionally violated these Official Rules. Any attempt to deliberately damage the Contest or the operation thereof is unlawful and subject to legal action by Sponsor, who may seek damages to the fullest extent permitted by law. The failure of Sponsor to comply with any provision of these Official Rules due to an act of God, hurricane, war, fire, riot, earthquake, terrorism, act of public enemies, actions of governmental authorities outside of the control of the Sponsor (excepting compliance with applicable codes and regulations), or other “force majeure” event will not be considered a breach of these Official Rules. Released Parties assume no responsibility for any injury or damage to entrants’ or to any other person’s computer relating to or resulting from entering or downloading materials or software in connection with the Contest. Released Parties are not responsible for telecommunications, network, electronic, technical, or computer failures of any kind; for inaccurate transcription of entry information; for errors in any promotional or marketing materials or in these Official Rules; for any human or electronic error; or for entries that are stolen, misdirected, garbled, delayed, lost, late, damaged, or returned. Sponsor reserves the right to cancel, modify, or suspend the Contest or any element thereof (including, without limitation, these Official Rules) without notice in any manner and for any reason (including, without limitation, in the event of any unanticipated occurrence that is not fully addressed in these Official Rules). In the event of cancellation, modification, or suspension, Sponsor reserves the right to select Grand Prize Winner from among all eligible, non-suspect entries received prior to the time of the event warranting such cancellation, modification, or suspension based on the Judging Criteria above. Notice of such cancellation, modification, or suspension will be posted at Website. Sponsor may prohibit any entrant or potential entrant from participating in the Contest, if such entrant or potential entrant shows a disregard for these Official Rules; acts with an intent to annoy, abuse, threaten, or harass any other entrant, Sponsor, or Sponsor’s agents or representatives; or behaves in any other disruptive manner (as determined by Sponsor in its sole discretion). Sponsor reserves the right to modify these rules for clarification purposes without materially affecting the terms and conditions of the Sweepstakes.

DISPUTES: THE CONTEST IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK, AND THE FORUM AND VENUE FOR ANY DISPUTE SHALL BE IN NEW YORK, NEW YORK. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY JUDICIAL ARBITRATION AND MEDIATION SERVICES, INC., IN ACCORDANCE WITH ITS STREAMLINED ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF (“JAMS RULES”). THE JAMS RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN NEW YORK. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN THE COUNTY OF NEW YORK. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL, OR INCIDENTAL DAMAGES, INCLUDING ATTORNEY’S FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF.

WINNER ANNOUNCEMENT: For the name of the Grand Prize Winner, available after October 15, 2010, send a self-addressed, stamped envelope to be received by October 31, 2010 to: Baby Shower of Your Dreams Contest Winner List, Attn: Claire Weber, iVillage Inc., 75 Rockefeller Plaza, 6th Floor, New York, NY 10020.

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