Ninja Turtles, Colorblock and 18 More Stylish Backpacks

From comfort to size to color, we've rounded up our favorite backpacks for the new school year.

Oh, the pressure of picking the perfect backpack. While back-to-school sneakers run out of rubber by January and the ankle length jeans purchased in September look like capris by March, the backpack is expected to last until June. That is quite a style commitment for a kid. Here, we've rounded up 20 of our favorite hardworking backpacks for the new school year.


Ninja Grillz


This limited edition Teenage Mutant Ninja Turtles backpack features a unique design, with the TMNT character wearing a bright bandana and flashing a shiny, gold tooth. Made of a super durable, water-resistant fabric, the pack has a laptop sleeve and extra compartments for supplies and sunglasses. ($60 at Sprayground)

Prepped for Class

Garnet Hill

This pack balances preppy pink and green stripes with the youthful whimsy of the unicorn print. Available in two sizes, these backpacks have built in organizers, iPod pockets, and an attachment for matching lunch box, which comes free when you order before September 9th. ($44.95 at Garnet Hill)

Crayons with Conscience

Dabba Walla

The modern, graphic crayon design is sure to make your preschooler smile. These packs are sized for kids between the ages of three and seven and are machine washable. In addition to the adorable factor, these backpacks are 100% toxic-free, zero lead, BPA-free and no Phthalates or PVC. Each bag is individually sewn in Taiwan by a family-owned facility that supports fair labor practices and environmental stewardship. Plus, this design can be personalized with your child’s name. ($40 at Dabba Walla)

Star Struck

Beatrix New York

This brand is a celebrity favorite. Victoria Beckham, Halle Berry, Meg Ryan and Maggie Gyllenhaal all have Beatrix New York packs for their kids. They are big enough to hold textbooks, lunch, and a laptop and have a smaller interior pocket for supplies. ($52.00 at Beatrix New York)

Best on the Block


Color blocking is still a huge trend for fall and Gap’s bags give the trend a child-friendly twist with bold, fun colors. Backpacks are available in color combos that will appeal to both boys and girls. ($39.95 at Gap)

Pixel Pack


Perfect for diehard video gamers, this durable backpack is sure to be a classroom favorite. The new design features a font that will take you back to the days of Gameboy. ($55 at Sprayground)

What a Croc!

D & N Kids

This backpack is guaranteed to be the only one like it at the bus stop this fall. Kids with a sense of humor or love of reptiles will want to snap up this unique bag. ($34.00 at D & N Kids)



Made by Burton, the snowboard and outdoor supply company, this backpack is as durable as it is cool. This pack has a laptop sleeve, insulated drink pocket, and external fleeced-lined pocket for sunglasses or electronics. It is sized specifically for kids and comes in a variety of edgy patterns. ($39.95 at Burton)

Fairytale Fun


Truly adorable, this toadstool backpack will be a hit for little fairies and pixies alike. It is made from vegan leather and is perfect accessory for school or a garden party. ($69.99 at Modcloth)

Ahoy Classmatey!

Stephen Joseph

This sweet pirate ship graphic will be a hit with your little captain (sized for three to eight year olds) and the easy-to-keep-clean vinyl fabric will make you happy, too. The Stephen Joseph brand is a go-to for celebrity parents like Naomi Watts, Hugh Jackman, Jessica Alba, Gwen Stefani, Amy Adams, and Matt Damon. ($23.99 at Stephen Joseph)

Kicking it Old School

Little Miss Matched

The Chuck Taylor-like design is super sporty, but the glittery accents and bright colors make this fun backpack quite girly. It’s white rubber "sole" bottom keeps the bag’s shape no matter what your student is carrying. ($39.00 at Little Miss Matched)

Vi-King of the Playground

Hannah Andersson

The awesome applique on contrasting color stripes makes these packs real standouts. Hannah Andersson designed the bags to be easy for your littlest guys and gals to carry themselves. Monograming is available to make this bag it extra special. ($38 at Hannah Andersson)

A Flutter of Fun


This fantastical backpack will transport you to a garden where butterflies float and flowers bloom. Perfectly sized for a child’s every need, this dreamy sack is bursting with feminine charm. ($49.99 at Bixbee)

Tiny Dancer


Tutus are not just for dance class. Little ballerinas will love another excuse to get decked in tulle. ($59.50 at J.Crew)

Dig It

Pottery Barn Kids

For the pint-sized paleontologist, this dinosaur print backpack is sized for preschool, kindergarten and early elementary age kids. It doesn’t, however, skip the big-kid features like an MP3 player pocket cutout for headphone cords. Kids can fit a lunch bag, two small notebooks, two books and a water bottle in this size, but, if your dino fan needs more space, the print is available in larger size packs. Like most of Pottery Barn Kid’s products, this bag can be personalized. ($39.50 at Pottery Barn Kids)

We Heart Hedgehogs

Skip Hop

This season, the popular Skip Hop Zoo line welcomes hedgehog and butterfly designs to their lines of backpacks. The bag has mesh side pockets for a juice box, sippy cup, or water bottle. A front pouch and inside pockets for pencils and other necessities help preschoolers stay organized. ($20 at Skip Hop)

Geometry 101


Making geometry fun, this unique, 3D design block design is available in four colors. This backpack from MadPax has a padded laptop compartment with hook and eye closure and the size works best for kids ages five and up. ($60 at Zappos)

Awesome Adventures Await


For the little outdoor adventurer, this hiking-inspired pack has a chest strap and reflective details. The material is both sturdy and eco-friendly. The lovable bird design is as cuddly as a stuffed animal. ($45 at Deuter)

Rocking and Rolling

Personal Creations

With all the textbooks, notebooks, laptops, projects and other supplies kids are carrying back and forth from school, rolling backpacks are a great option. These packs don’t sacrifice style for function. ($69.99 at Personal Creations)

Trend Blend

Vineyard Vines

What do you get when you mix cool camo with trendy oceanic themes in chic pastel colors? An ideal bag for a little fashionista whose style is both a little salty and a little sweet. This backpack is super durable and helps keep kids organized with pockets for phones, drink bottles, keys, pencils and more. ($89 at Vineyard Vines)

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