PHOTO: Beyonce Vamps It Up in New Dereon Ad

The sultry singer uses shows some serious skin in her new ad campaign

Is Beyonce channeling her alter ego, Sasha Fierce, for these House of Dereon ads.

Showing little clothing but a lot of skin, Jay-Z's wife smolders in the pics for the latest addition to the fashion line she started with her mom, Tina Knowles.  The mother/daughter combo has teamed up with Arrow Home Fashions to create Dereon towels, sheets and window treatments. And from her twist on Hollywood glamour to going blonde and transforming into a rocker-biker chic, the "Single Ladies" singer pulls out all the stops for the new campaign.

The new photos don't exactly scream "domestic goddess." In fact, they're more likely to whisper "sexy temptress." But who says linens can't be alluring?

What do you think of Beyonce's House of Dereon ad? Chime in below!

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