With the widespread damage and power outages of Hurricane Irene and Superstorm Sandy top of mind, 2013 will be the year of the Apocalyptic Parent, as families get serious about preparing for disaster. While most won't hoard canned goods or build a Doomsday Preppers-style bunker, they will start packing go-bags and stocking up on supplies like batteries and bottled water and investing in gas cans and generators. "We've seen a tenfold increase in demand for our emergency kits since Superstorm Sandy," says Paul Faust, co-founder of disaster supply company 1-800-Prepare.com. "It's no longer just people in California who are worried about an earthquake." Sales of generators have also spiked since Sandy, according to Bloomberg Businessweek, while gas shortages drove the demand for gas cans up on Amazon, according to the Huffington Post. "Parents are already in the habit of taking routine precautions against fires in the home or stranger danger at the playground. Since Superstorm Sandy, however, parents have started seeing precautions against unexpected events in the same light: smart, simple and necessary," adds Catherine Cooper, founder of Black Umbrella, a company that helps families created individualized disaster plans. With dozens of stocked "emergency backpacks" to choose from on Amazon, preparing for the worst will become a big deal in the year to come.