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Good news for Bon Jovi fans anticipating the release of their upcoming album, Circles.
The New Jersey rockers will be the first artists to participate in NBC Universal’s “Artists in Residence” partnership.
The goal of the partnership is to showcase bands through interviews, personal stories and performances on NBC channels.
Bon Jovi will be promoting Circles (In stores on Nov. 10) exclusively on shows within the NBC Universal family.
"By assembling a unique mix of personal appearances on a variety of its brands, NBC Universal has the ability to offer Bon Jovi the opportunity to reach a wide audience in a variety of compelling ways, while at the same time making interesting, exclusive content available to the properties of NBCU,” said Jeff Gaspin, chairman of NBC Universal Television Entertainment.
Along with making appearances on the usual suspects like The Tonight Show, The Jay Leno Show and Saturday Night Live (Dec. 12), Bon Jovi will sit down for an interview on the NBC Nightly News with Brian Williams and an appearance by Bon Jovi on Inside the Actors Studio (Nov. 16).
The group premiered their new video for "We Weren’t Born to Follow" Wednesday on the Today show, kicking off a series of weekly appearances on the show through the month of November. The band will discuss their careers and life in the music industry, capped off by a live performance on Nov. 25.
Bon Jovi will be discussing his philanthropic work with his foundation in the New Jersey area with Williams on a date yet to be announced.
Talk about rolling out the red carpet treatment for a band trying to promote their new album.
“Of course you usually try to be out there everywhere, when a new album is coming out,” Bon Jovi told the New York Times. “So we have to sacrifice certain shows and relationships. We hope this doesn’t jeopardize any of them. But in a shrinking media environment, you have to kind of reinvent the wheel.”
It would be a risky move for a new band but when you’re talking about rock legends like Bon Jovi, their established fan base will follow the group wherever they might be performing.
Which artist or band would you like to participate in the "Artists in Residence" partnership? Chime in below!