Brad Goreski: Life After Rachel Zoe Is "Harder Than I Thought"

The celebrity stylist tells iVillage about his new reality show, his drama with his ex-boss and his disdain for Snooki's footwear

Fans of The Rachel Zoe Project know Brad Goreski as Rachel Zoe's adorable, loyal, bowtie-wearing assistant. Or, at least they did until he decided to leave Rachel's business and set off on his own in 2010. Their professional breakup turned ugly in the tabloids -- but now Brad, 34, is back and ready to make it on his own.

When iVillage sat down with the stylist (whose new reality show It's a Brad, Brad World airs Mondays at 10 p.m. on Bravo), he set the record straight about the drama with his ex-boss, picked his favorite Hollywood fashionistas and admitted he'll never understand Snooki's furry, summertime boots.

What's it been like starting out on your own as a stylist?
It's definitely harder than I thought. I think you really get to see that on the show. The show's really about the process of starting out as a freelancer and what the hurdles are and all of the obstacles one has to face. I especially wasn't prepared for the fact that not only was I stepping out on my own as a stylist but I was ultimately setting up my business. That whole concept kind of just slipped my mind a bit.

The show premiered last week. What's the response been so far?
So far the response has been great. I couldn't have asked for a better response. My email's been going crazy, my texts… my Twitter's been insane with really positive comments. So far, so good. And episode 1 is very much about introducing who I am post-Rachel Zoe and introducing my boyfriend and kind of setting all the pieces in place so the audience knows. So the next seven episodes are just crazy and insane and fast-paced and tons of fashion and we travel all over the place. So the good news is, they get better.

You're used to being on television, but it's all new for your boyfriend, Gary. How has he handled it?
I think it was more shocking to him on the first day of filming. We're very private people, believe it or not. And having the crew show up on the first day... he pulled me aside and was like, "Umm, I thought there was going to be like two cameras and a sound guy?" I'm like, "Oh, sweetheart -- we're kind of on a big cable network. There's a lot of people involved." But he's great. He's very level-headed.

Is there any part of your life you wouldn't want to show on TV?
I think that depends. They really just follow what happens on a case-by-case basis. And I think when you decide to do a reality show, you just really have to allow access into all areas of your life. So at this point, I really couldn't say what I wouldn't let them film. But what I can say is that in this season, everything that was happening in my personal life and my work life is on the show.

Everyone is interested in your fallout with Rachel Zoe? Where do you stand with her now?
I feel that we've talked about this so much in the press, and I don’t have any problems with her. I really cherish the time that I worked with her and wish her continued success. At this point, she's not speaking to me. Maybe that'll be resolved and maybe it won't. But it's a new year, and I wish her all the best in everything that she's doing.

Have you seen her at all -- bumped into her at any events?

When you left Rachel, you said it was because you wanted to step out of the limelight. What changed?
I'll just say, it's a logical progression after you decide what you want to do and you assist somebody and spend a certain amount of time with them -- for me it was almost three years. To work that hard and then leave and disappear off the face of the earth is kind of an unreasonable expectation. It was always my intention to become my own stylist. Hopefully my assistants will one day go off and do really great things, and I'll support them and champion them. Because being an assistant is a lot of work. It's 24 hours, and I know what it's like to be the first one in the office and the last to leave, and I really respect the work that my assistants do for me. And I hope that I can actually be a help to them instead of trying to hold them back.

Who would be your dream celebrity to style?
Cate Blanchett. I love her. I think she's so elegant and graceful and she's extremely talented. And she's a chameleon. You know, one day she's wearing Givenchy Haute Couture and the next day she's wearing an amazingly beautiful Christian Dior gown. She's kind of all over the fashion map, but there's definitely a cohesiveness to her look. I love that.

Who else do you think has great style?
There a lot of really strong women out there right now. I love the way that Carey Mulligan looks. I love the way that Emma Watson looks. I think Felicity Jones is one to keep our eyes on. I think there's a lot of good fashions out there.

What about bad fashion? Who's the worst?
I'm a big proponent of encouraging people's style instead of pointing out what's wrong with what they're doing. So my hope is for those people who maybe don't have the best taste -- they have so many opportunities now with awards season coming up to change our minds. So I have my eyes on those people, but I won't say who they are.

Watch below for more of Brad's predictions for awards season!


You always look great. How long does it take you to get ready?
Not long. I usually plan things ahead of time. But I usually do have two options in my mind. Like, I changed my outfit this morning because I thought my other look was too evening. But I'd say with hair, it takes me maybe 15 minutes to get ready, all together. I don't really hem and haw that much.

What do you think was the worst fashion trend of 2011?
This is such a random reference, but in Jersey Shore this year, Snooki was wearing those big furry boots in Florence in the middle of the summer. It must have been so hot on the legs. I like that she kind of went for it, but every time I watched that on the show, I was like, "Oh my god, I'm so hot! Put on some sneakers or wedges or espadrilles. Something!" (And we couldn't agree more!)

Do you ever regret your own fashion choices?
Yeah, all the time. That's part of it. I mean, they're not recent. But I have a book coming out in March and I went through images from when I was 1 year old all the way until now. There are so many outfits that are like -- when I first met my boyfriend, it's amazing he didn't break up with me over them. But he also has a lot of really bad hair choices, so we're kind of even.

You mentioned Jersey Shore. Do you watch any other reality shows?
So much! I'm a big Bravo junkie. Housewives of Atlanta. Housewives of Beverly Hills. Housewives of New York. I watch Amazing Race, Real World. I travel a lot too, so it's nice on planes to kind of sit back with your friends and be entertained. You know, your "friends" being Kyle, Kim, Taylor…

If you and Gary could go on a double date with a famous couple, who would you choose?
Oh that's a good question! He'd probably say somebody from One Life to Live that I don't know. But hmm… it's got to be somebody really hot. Hugh Jackman? But just Hugh Jackman. Right? Just a threesome!

Ali Gray is iVillage's Senior Associate Entertainment Editor. Follow her on Twitter: @thealigray

Watch the iVillage exclusive video below to hear more from Brad Goreski!

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