Brides Beware: Obama Wants In on Your Wedding Registry!

Loved ones can donate campaign funds in lieu of gifts in honor of a couple's wedding day

You may be fully capable of buying your own blender, but President Obama needs your help to win a second term. At least that’s the suggestion being floated by the Obama campaign’s latest grab for fund-raising dollars, which asks brides- and grooms-to-be out there to register for donations in lieu of gifts in honor of their big day.

According to the Obama Web site, "It's a great way to support the president on your big day. Plus, it's a gift that we can all appreciate—and goes a lot further than a gravy bowl.” 

Neither party’s campaign has been above gimmicky approaches to fund-raising, nor even controversial ones—notably Obama’s recent participation in a spate of celebrity fund-raisers, including one with Sarah Jessica Parker and Vogue editor Anna Wintour, a notorious elitist, which the host celebs announced on the same day of a horrible jobs report that spelled bad news for average Americans.

But is this tactic just too over-the-top gimmicky, or as a Washington Times editorial suggests, way too “tacky?

This new suggestion by the Obama campaign reeks of more personal sacrifice at a time when Americans are already making so many of those—and in large part not by choice—so it may be a tough sell.

Nevertheless, the move targets younger folks, with the average age for first marriages in the 20s across the nation—and that’s a demographic Obama has always managed to fire up.

Plus, political engagement at such a fraught time in American history may mean more to a bride than feigning surprise at her shower while opening the wrapping on a juicer she’d already picked out herself. Because let’s be honest: Isn’t the very concept of a registry tacky and gimmicky in itself?

Alesandra Dubin is a Los Angeles-based writer. Follow her on Twitter: @alicedubin.

Connect with Us
Follow Our Pins

Yummy recipes, DIY projects, home decor, fashion and more curated by iVillage staffers.

Follow Our Tweets

The very dirty truth about fashion internships... DUN DUN @srslytheshow

On Instagram

Behind-the-scenes pics from iVillage.

Best of the Web