Photo Credit: Wendy Idele, Getty Images
You may be fully capable of buying your own blender, but President Obama needs your help to win a second term. At least that’s the suggestion being floated by the Obama campaign’s latest grab for fund-raising dollars, which asks brides- and grooms-to-be out there to register for donations in lieu of gifts in honor of their big day.
According to the Obama Web site, "It's a great way to support the president on your big day. Plus, it's a gift that we can all appreciate—and goes a lot further than a gravy bowl.”
Neither party’s campaign has been above gimmicky approaches to fund-raising, nor even controversial ones—notably Obama’s recent participation in a spate of celebrity fund-raisers, including one with Sarah Jessica Parker and Vogue editor Anna Wintour, a notorious elitist, which the host celebs announced on the same day of a horrible jobs report that spelled bad news for average Americans.
But is this tactic just too over-the-top gimmicky, or as a Washington Times editorial suggests, way too “tacky?”
This new suggestion by the Obama campaign reeks of more personal sacrifice at a time when Americans are already making so many of those—and in large part not by choice—so it may be a tough sell.
Nevertheless, the move targets younger folks, with the average age for first marriages in the 20s across the nation—and that’s a demographic Obama has always managed to fire up.
Plus, political engagement at such a fraught time in American history may mean more to a bride than feigning surprise at her shower while opening the wrapping on a juicer she’d already picked out herself. Because let’s be honest: Isn’t the very concept of a registry tacky and gimmicky in itself?
Alesandra Dubin is a Los Angeles-based writer. Follow her on Twitter: @alicedubin.