Britney Spears' New Ads for Candies

Three years ago this week, paparazzi had a field day when Britney Spears shaved her head. She was the world’s most-Googled star at the time, but given her crazy antics, we bet even Gillette wouldn’t have wanted her as a spokesperson. The fact that 28-year-old Spears has landed a sweet new endorsement deal -- including a photo shoot with world-famous photographer Annie Leibovitz -- shows just how far she’s come in the past three years.

In a number of images for the new Candies campaign, Spears revisits the girlish image she developed as a teen. One photo shows the pop icon in an ornate, girly boudoir, looking natural and unposed, as if she just changed out of a costume. Another shows Spears looking sophisticated in a little black dress. The most revealing photo features Spears in a virginal bra-and-panties ensemble, holding a giant pink teddy bear. It’s reminiscent of her infamous 1999 Rolling Stone cover shoot -- except for the piercing look she’s giving the camera, which says "Been there, done that, and now I’m in charge."

For a singer whose vocal skills were never the key to her success -- and whose offstage antics threatened to wreck the sexy-sweet persona that was her main appeal -- Spears certainly seems to have returned to her comfort zone, teasing fans with flirtatious images that make the most of her assets. Now that she's a mom and her teenage days are long gone, though, one wonders if the Candies photos give her any room to grow.

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