Can Cookies Help You Breastfeed Better?

New mothers are a vulnerable group. Maybe I'm just talking about myself a decade back, but I know I was vulnerable. I pretty much had no idea what I was doing. The state of near panic—coupled with little sleep, unkempt hair, infrequent bathing, and domestic chaos—meant I was open to solutions from anyone, especially when it came to nursing. I bought fenugreek, sipped Mother's Milk Tea, and read pretty much all I could find on the topic of "Not Killing My Child Due to Malnutrition."

So if milkmakers, cookies that claim to aid breastfeeding mothers, had been on the market back then, I might have tried them. Now, with the benefit of hindsight, and older children, I can't help but ask two questions: 1) Lactation cookies? and 2) Really?

Fortified with healthful ingredients like oats, brewers yeast, and flax, the cookies are marketed to boost a woman's milk supply. Especially a working woman's milk supply. Especially a stressed out, working woman's milk supply. A video clip of a physician—a nursing, female physician—drives the message home clearest: she cites a "dramatic improvement in her milk supply" once she started eating the cookies.

Somebody, somewhere, is a marketing genius and knows their target demographic very well. The actual reality of whether this product works (and I have no idea if it does, nor have I tasted them) is almost beside the point.

What was the best breastfeeding advice you were given? Chime in below!

Like this? Read these!
- The Daily Feed: The Problem with Marketing Food to Kids
- Transform Your Kid from Picky Eater to Food Adventurer!

- How to Pack a Healthful Lunch Your Child Will Actually Eat


Cheryl Sternman Rule is a widely-published food writer and the voice behind the blog 5 Second Rule. Read all of Cheryl's iVillage posts here.

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