Can Designer Knockoffs Turn You into a Cheater?

Counterfeit goods may come with more than just a lower cost

A recent study, detailed in the September issue of Scientific American, found that designer knockoffs can affect your image -- and not in a good way.

The researchers "tested" a group of women, using pairs of authentic Chloe sunglasses. (Gotta love science!) Half of the ladies were told that they were wearing fake versions, while the other half knew that the shades were the real deal. After completing a series of mathematical puzzles, the participants scored themselves, and then were asked to take their own payout -- based on their number of correct answers and the honor system. 70 percent of the "knockoff" gals pocketed more cash than they were actually owed, while only 30 percent of the other half cheated.

Plus, those wearing wearing "fake" sunnies tended to judge others more harshly and were more likely to think that folks were being dishonest! Because, according to the scientists, feeling like a phony on the inside tends to taint our view of the outside world.

Could a fake Louis Vuitton purse really make me more skeptical? Or is this science gone awry? Just to be safe, I think I'll keep carrying my $12 no-name bag.

Are you a fan of designer knockoffs? Chime in now!

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