Can Facebook Help You Spend Less?

How to use social networking to find great fashion and beauty deals

It's wild how social media sites like Facebook have taken over the world, isn't it? Everybody's online these days, and companies everywhere are figuring out how they can use Facebook to promote their businesses and make more money. That makes it high time to follow their lead and start using Facebook to your own advantage to actually save money on what you buy. It can be done!

Now that more and more fashion brands are creating Facebook pages, all you really have to do is “Like” a brand's page and you'll have instant access to special sale alerts, coupon codes, insider deals, and more. You'll also be the first to learn about new products or special store-only events. Liking a page is like gaining access to a special members-only fan club for a particular clothing or beauty line. What could be better?

If you're not convinced, check out a few Facebook promotions I came across this week:

Sample Saturdays: Simply by Liking Nordstrom Beauty's page, you'll be part of Sample Saturdays. Each Friday one product sample is revealed and the sample is available in the cosmetics and fragrance departments in all Nordstrom stores the following day, exclusive to Facebook (and Twitter) followers. I was surprised to learn that is on Facebook offering specials to shoppers -- everything from free shipping (no matter how much you ordered) to discounts on gift cards and more -- just for Liking the page.

For Shoe Lovers: You'll also have access to flash sales and limited-time-only offers. Via Spiga (amazing shoes!), which posts different contests and deals on Facebook frequently, this week posted a special spring sale coupon code for 20 percent off all purchases. Only Facebook fans got the memo!

It takes just a few seconds to find your favorite brands on Facebook and become a fan of their pages -- and the savings will really add up. Give it a try!

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