It is important to note that child safety seats without LATCH continue to offer children excellent protection provided that they are properly used and installed. These child safety seats can continue to be installed using the vehicle's seat belt system, even in LATCH-equipped vehicles. Child safety seats that have been involved in a crash should be destroyed.
The new public awareness campaign highlights LATCH information in all SEATCHECK materials distributed. These materials include: print advertisements in national parenting publications this fall; radio public service announcements; a poster distribution to pediatrician offices and day care centers; a LATCH brochure and poster distribution to more than 5,000 Chrysler, Jeep and Dodge dealers; and a grassroots campaign to the safety, health and child care community.
SEATCHECK partners play an important role in the outreach efforts.
- Toys "R" Us and Babies "R" Us will feature LATCH in store locations nationwide through aisle displays, signage and distribution of a free brochure on LATCH. Babiesrus.com will feature LATCH on the Website with free downloadable information.
- Graco will insert a LATCH brochure into all Graco and Century safety seat boxes.
- Lamaze TM International, with the support of Chrysler Group, distributed more than 13,000 child passenger safety lesson plans with LATCH information to its childbirth educators nationwide. Lamaze will also feature LATCH at its childbirth educator conference in September and on its Website.
- NHTSA is leading a nationwide effort among automakers, safety seat manufacturers, retailers and the health and safety communities to raise awareness of the new system. Consumer education materials are available at their Website.
- The NSC is actively promoting child passenger safety and LATCH to the public and safety community through its Website and publications.