Check it Out, Moms: Lucky Kids Magazine Debuts

We were thrilled to discover the very first issue of Lucky Kids magazine on the newsstand this weekend -- after all, ever since the demise of our much-loved Cookie, we've been feeling a void in the cool-magazines-for-moms category.

There's a lot to love about Lucky Kids: First, the magazine knows what it does (and doesn't) want to be. As editor in chief Brandon Holly explains in her editor's letter, Lucky Kids isn't interested in hard core parenting issues like "vaccines, how to slip broccoli into your child's spaghetti or what to do if some kid bites your son in the Chuckle Room at Chuck E. Cheese's" because there are already so many places that do that well (you know, like iVillage Parenting!). Instead, Lucky Kids is focused on "stylish, inspired ideas that make your day easier, simpler and a little it cuter." (We loved the lunch box finds, and the fashion-spread-as-storybook idea? Genius!)

Still, there were a few things that triggered our "ehh" response: Woodland nursery themes and aden + anais swaddle wraps aren't really news (we expected more original finds worthy of the Lucky super-shopper pedigree!) and if anyone in our families is getting a Burberry trench coat or a pair of $173 espadrilles, it's not going to be someone who will outgrow them in six months. Aspirational? Definitely. But a little too much, at times.

Even so, we'll be pouring over this publication for all the good stuff it contains -- and in the hopes that it will help us keep up with our coolest mom friends.


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