Sealants, which offer cavity protection, are more prevalent, X-rays are more practical and cleaning is more comfortable.
"We, as parents, think about what our experience was like and project that on our kids," Krol says. "We get nervous and then our kids feel that." He says parents often wait until there's a problem to go to the dentist, but if you go when all the dentist has to do is take a look and have some fun, it makes the first visit more enjoyable so they're not afraid of future ones.
"If you have any dental phobia yourself, keep it to yourself," Lunden says. "The younger the child is on the first visit, the more inclined they are to go along with the program. Every parent wants their child to grow up pain-free, disease-free and with a pretty smile on their face so that they'll have self-confidence and have the best shot at having a happy life. And that is in our hands. They're not going to go to the dentist by themselves."
To ensure that more parents are teeth-wise, Oral-B Stages will contribute a portion of each Oral-B Stages toothbrush and toothpaste purchase during Children's Dental Health Month to the Healthy Smiles program, which provides education and access to dental care to underprivileged children.