In the PSA, a young couple acts out details from a Los Angeles police affidavit alleging that on Feb. 8, Chris punched, bit and choked Rihanna until she nearly lost consciousness.
"We didn't want to be overdramatic," said Nancy Lublin, chief executive officer of DoSomething.org. "Our goal was not to shoot a Lifetime TV movie. ... There was no need to sensationalize things. It was bad enough."
The org's CEO said the goal is to make people think and change their behavior. White actors were purposely used in the video to show that this kind of thing happens across the board.
"The public is very focused right now on Chris and Rihanna," she said. "I think people need to realize that this is an issue that goes beyond those particular people, and it affects everybody of every race. And so we wanted this to not be an exact re-enactment. We wanted instead to say: Could this be you?"
Watch it -- it definitely strikes a chord.