Christina Hendricks: Poster Girl for the Season of Curves

We're loving Mad Men actress Christina Hendricks on the cover of New York magazine's big spring fashion issue showcasing her curves in a white bustier and channeling Venus, Roman goddess of beauty, with her flowing locks of red hair. Although Hendricks is comfortable with her body, she says she's sick of talking about it and would rather be noticed for her work than than her sultry hourglass figure--she said in her interview with New York magazine, "It kind of hurt my feelings at first. Anytime someone talks about your figure constantly, you get nervous, you get really self-conscious. I was working my butt off on the show, and then all anyone was talking about was my body!"

Hendricks may be sick of talking about her body, but we're not. Her appearance on the cover echos what CNN declared 2010, "The Year of Plus", the recent trend of the fashion world starting to recognize -- and even celebrate curves. What started as a trickle in 2009, V magazine featured plus-size models throughout its January 2009 and Glamour featured plus-size model Lizzi Miller in a story in September, has grown into a full-blown trend for 2010. After Glamour received an avalanche of positive mail from readers, that it now regularly features plus-size models throughout the magazine and plus-size model Crystal Renn is featured in a spread in its February issue titled "You Look Better Naked" and is covering Fashion Week for Glamour.com.

Although there is still a long way to go -- The New York Times published a quote from a stylist saying "You don't put a big girl in a big dress" about Hendricks's Emmy dress--we've got hope for 2010 that the signs point to more curves ahead.

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