City Dog Makes Good... Treats!

Latka's Delicious Doggie Treats, a new brand of all natural home-baked dog treats, has launched in New York City.

The new treats business is the pet project of Beth Goldberg, a promotional marketing and events professional, who embarked on the venture after losing her job when her former employer suffered the effects of the economy's downturns. Unexpected unemployment meant Ms. Goldberg finally had the time to make her dream of adopting a puppy come true. "When I brought my wonderful dog Latka home, little did I know he would later become my business partner," Goldberg said.

Inspired by Latka's fondness for her wholesome home baked treats, Ms. Goldberg decided to put her love for dogs and baking to work by making all natural dog treats available for sale. The treats business is named after Latka, whose photograph and story appear on the products' packaging. According to Goldberg "Latka plays an active role in the business, serving as chief tasting specialist." She added "I truly enjoy having the opportunity to spend time with Latka while we work."

Made by hand, one at a time, Latka's treats are baked with human grade ingredients and contain no sugar, preservatives, coloring or additives. Treats are currently available in two flavors -- cheddar cheese and peanut butter -- and can be purchased in attractive 4 oz., 8 oz., and 16 oz. tin tie bags. Treats gift packages are available for holidays and special occasions ranging from Christmas and Valentine's Day to birthdays, obedience school graduations and more.

Latka's Delicious Doggie Treats are currently sold directly to consumers via the official web site at www.de-licioustreats.com. However local retail stores have taken an interest in the new products and select stores will begin to offer items for sale this winter and spring.

As an entrepreneur, Ms. Goldberg subscribes to the idea that companies should do well by doing good. Ten years ago, Ms. Goldberg worked for the American Society for the Prevention of Cruelty to Animals (ASPCA), where she had the opportunity to witness first hand the many dogs desperately needing loving homes. A decade later, the problem still persists, and Goldberg hopes her business can help to make a difference in the lives of dogs.

Latka's Delicious Doggie Treats' will initiate its cause-related efforts with a pre-Valentine's Day "Have a Heart" campaign to raise funds and awareness for local organizations committed to improving the quality of life for New York City dogs. The "Have a Heart" campaign will offer consumers the following way to help dogs in need:

Now through February 29th, when customers make online purchases of Latka's Delicious Doggie Treats' Valentine's Day products, 10% of sales proceeds will be donated to Stray from the Heart, an organization whose mission is to rescue, rehabilitate and place homeless dogs with new loving families.

For more information on the "Have a Heart" campaign or to place an order for Latka's Delicious Doggie Treats, visit www.de-licioustreats.com.



About Stray from the Heart
Stray from the Heart is a 501(C) non-profit canine rescue organization whose mission is to rescue, rehabilitate and place homeless and abused dogs into loving new homes. The organization provides shelter, veterinary care and loving homes for abandoned, lost, neglected and abused animals. They also provide training and education regarding the protection and care of animals, as well as ongoing support to the individuals and families who adopt from the group.

Stray from the Heart carries out its mission without the benefit of paid employees or a shelter to house their needy dogs. They have a network of volunteers, such as dog walkers, trainers and foster parents to help support their efforts to rehabilitate and socialize each dog before a permanent home is found for them.


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