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The nonprofit TED, which devotes itself to “ideas worth spreading,” has just named British chef, author and media personality Jamie Oliver its prizewinner for 2010. The $100,000 award also grants the fulfillment of “one wish to change the world.”
Oliver’s wish? Mum’s the word, for now.
TED will reveal Oliver’s plans in February 2010. This is the first year in the Prize’s five year history that the organization, whose acronym stands for Technology, Entertainment, Design, will grant a single wish. (In past years, three winners have been selected.) The nonprofit modified its format and narrowed its focus to avoid “diluting” the pool of ongoing efforts by past prize winners.
Oliver, seen here in November on NBC’s Today Show, is well known throughout the world for his anti-obesity efforts, gregarious personality, and fearlessness in speaking out about causes like humanely-raised chicken and eggs and the need to improve cafeteria fare. His focus for the past several years has been on fighting a pervasive fast food culture and on increasing children's access to healthful food.
I, for one, eagerly await his wish fulfillment, whatever that wish may be.