The Daily Feed: Less Sugar in the Cereal Bowl

According to this press release, General Mills has just pledged to reduce the amount of sugar in cereals advertised to kids.

As a parent, I greet this news with open arms. There’s nothing wrong with a little sugar, and there are plenty of opportunities to add it at the table or to the cereal bowl for those who feel compelled to do so. But as someone who strives to buy her kids “fun” cereal, it can be tough to find brands that appeal to children that have fewer than 10 grams of sugar per serving. I’ve found a small handful of lower sugar cereals my kids like, and they’ve been eating the same stuff for years. That they’ll soon have more options is worth celebrating.

What’s really inspiring is that these changes likely evolved from marketplace trends and mounting consumer demand. Parents have been rallying for more healthful food choices in multiple arenas – in school cafeterias and on restaurants' kids menus, for example – so it’s no surprise that at least one major cereal company is paying attention. 

 

Cheryl Sternman Rule is a widely-published food writer and the voice behind the blog 5 Second Rule.

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