Photo Credit: Ross Durant Photography/getty images
Back in April 2008, I received an unexpected box in the mail. It contained several packs of Mallo Cups, chocolate cup-style candies filled with marshmallow cream and coconut. My new friend Liz had mailed them to me, because when she’d first mentioned them, I’d denied their existence.
“Mallo Cups?” I think I’d said. “You mean Mallomars.”
“No, I mean Mallo Cups.”
“No, they’re called Mallomars,” I’d countered smugly. “I’m sure. My mom kept them in the house when I was younger.”
And she had. Kept Mallomars, that is. But that had nothing to do with Mallo Cups, which were an entirely different product. Liz had sent me proof in the mail, and I laughed while tearing them open and wolfing them down.
In a recent Wall Street Journal article, writer Steve Almond, author of Candyfreak, waxes poetic about small, regional candy-makers and laments their slow disappearance. The recent acquisition of Cadbury by Kraft offers further proof of this trend.
Frankly, I’m not a big candy person, but there’s still something sad about all this consolidation. The food world thrives on variety, and on local production. For fruits, for vegetables, and – yes – even for candy.