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Here's a question for pregnant moms: If someone offered to give your newborn a free outfit, would you feel like you were being manipulated into a lifetime of brand loyalty to the manufacturer? Remarkably (to me, at least), some people say yes.
In this case, the company is Walt Disney, which, as the New York Times recently reported, is rolling out a brand-new line of infant clothing in order to (and I’m paraphrasing slightly here) try to capture the tiny sliver of the kiddie market they don’t already own. To gain attention, Disney is giving away more than 200,000 branded bodysuits in maternity wards across the U.S. (Representatives do ask moms to sign up for email alerts for DisneyBaby.com.)
Opponents -- possibly anyone with ties to Gerber or another baby line? -- say that marketing to “vulnerable expecting parents” is the mother of all underhanded moves. Because it’s not like anyone else would dream of doing that, right?
Seeing as we have global warming and obesity and violence spewing out of our collective American ears, I fail to understand why is this anything to get riled up about. Besides, hasn’t Winnie the Pooh, a Disney staple, adorned everything from crib sheets to diaper bags for all of ever?
Word on the street is that Disney is considering a loyalty program that might reward shoppers with free theme park tickets and the like. (How dare they!) Since our kids are going to need to get dressed and are going to demand a trip to Disney at least once in their little lives, I say keep the free schwag coming.
Would you want a free Disney outfit for your baby? Chime in below!