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You've probably seen it in some of your friends who only buy organic: A healthier-than-thou attitude. Supermarkets are for suckers; produce should only come from the farmer’s market or food co-op, where vegetables are local, in season and pesticide-free. Grocery stores (oh, the horror) incite contempt and anyone without reusable shopping bags gets the evil eye.
Sound familiar? New research suggests that organic food turns people into judgmental jerks. When we’re able to pat ourselves on the back for morally upstanding behavior, such as eating virtuously, it tends to make us self-righteous, according to a study in the journal of Social Psychological and Personality Science. People judge others more harshly and are less willing to help out others in need. Basically, it turns you into a selfish prick. And we thought wholesome eaters were out to make the world a better place.