Photo Credit: Lionsgate
Elizabeth Banks is getting the full fashion treatment as her Hunger Games character Effie Trinket. Lionsgate has just launched a new promotional site, Capitol Couture, to promote the movie's Capitol fashions.
For access to the fashion site (the ".pn" is a reference to the fictional nation of Panem, the Dystopian story's setting), just enter #lookyourbest as the password. Fans can see a large photo of Effie, the colorfully costumed Hunger Games representative to District 12, the hometown of protagonist Katniss Everdeen (Jennifer Lawrence) and fellow "tribute" Peeta Mellark (Josh Hutcherson).
Under a sign that reads "Whether you're a Capitol fashionista or a style-crazed District citizen, there's only one place to turn for all the tips, tricks and trends you need to look your best," fans can sign up for an e-newsletter that will presumably provide them with fashion tips from the Capitol.
Unlike other photos from the film, there's no context or setting to the new Effie photo, so it's unclear when or where she'll wear the lavender satin gown. Considering the dress' opulence, Effie will likely don it in the Capitol -- where cosmetic surgery, vanity and fashion are conspiciously outrageous.
"A fun part of being an actor and a chameleon is taking on those looks," Banks told the Huffington Post of her transformation. "Effie has a really theatrical, over-the-top, completely not me look to her. I'm very excited for people to see my portrayal. I have no idea if people are going to be into it. I hope they are."
The Hunger Games opens in theaters March 23.