"I notice I tend to shop more when things in my life aren't quite the status quo. Almost like the perfect outfit will make everything better, and it actually does -- for the moment, anyway. Sometimes the articles of clothing I pick represent my mood during that time, and when I go back to it a month later (usually because I hang everything in my closet and forget about it), I wonder what in the world made me buy that."
—Laura Donati, Bronx, NY
Shopping Words of Wisdom Emotional shoppers are either trying to fill a void or find a fix by buying themselves a present. "Neither has to do with focusing on a real wardrobe need," says Sherrie Mathieson, style consultant and author of Forever Cool: How to Achieve Ageless, Youthful and Modern Personal Style. "The act of buying allows for a feeling of empowerment. They know that, at least for the moment, they will experience something positive for their emotional being -- a temporary high."