Michael Jackson: The King of Pop
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The Pepsi Incident
While filming a Pepsi commercial in January 1984, Jackson made headlines when some pyrotechnics malfunctioned and set his hair on fire. The accident occurred in front of an entire audience of horrified fans—the commercial included a mock concert—and Jackson suffered second-degree burns to his scalp. Pepsi settled a lawsuit out of court, and Jackson donated the money, more than a million dollars, to a burn victims charity.
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