I hope they don't plan on putting this PETA ad on highway billboards, because there will be cars piling up everywhere. Eva Mendes stripped down for a new PETA ad, as the actress admits that she never really thought about what she was putting on her bod until recently. "I wasn't familiar with PETA early in my career. I remember having my first premiere in New York City and being so naive that I didn't have a coat with me. My stylist sent me a fur wrap for the evening and I ignorantly wore it," Eva told PETA. "PETA then wrote me a beautiful letter commenting on my less-than-educated choice. I was so impressed that I vowed to them and myself to never wear real fur on the red carpet or in my life again."
Now Eva is using her celebrity (and her hot assets) to educate others. "I feel like in recent years, due to pop culture, fur has made a comeback. Some people still see wearing fur as glamorous and a sign of prosperity. Personally I think wearing a baby chinchilla says, ... I'm ignorant,... vs. saying ... I'm a badass,..." she said. "I don't think you can force people to change their attitudes, but you can help to educate them and to lead by example. There are way too many amazing faux fur options out there for people to still be wearing real fur. I want people to know that there are options; that killing a poor animal and wearing it isn't cool."
The problem with these ads is that most people can't get past the fact that there's a hot naked woman in the picture, to really get the message -- especially men. They look and think, "Naked, woman, sex," and not a thing about fur.