"No dream is too wild, no surprise too impossible to pull off," Oprah Winfrey told the audience as she introduced the "Wildest Dreams" theme during the premiere of her 19th season in 2004. The studio audience, specially selected for the occasion, witnessed this first-hand when Winfrey asked them each to open a box underneath their seat and found keys to a new car. The studio erupted in joyous pandemonium and Oprah's delighted shouts of "You get a car! You get a car! You get a car! Everybody gets a car!" instantly became a national catchphrase. The $7 million dollar car giveaway was later voted No. 1 on the Paley Center for Media's list of "TV's Greatest Surprises."