Photo Credit: mashable.com
As it creeps closer and closer to owning you and the world, Facebook has announced a new program that will allow users to send virtual gifts to each other in the form of Olive Garden breadsticks (a.k.a. God’s gift to earth) and Sephora perfumes.
Unlike a traditional gift card the Facebook Card can hold independent balances for different merchants. This means that Becky can send you $7 to spend at Target, (which is a weird gift, Becky) and Dan can send you $15 to Jamba Juice, and those two balances will remain separate from each other.
However, you cannot transfer money from vendor to vendor, which means no using all of your balances to buy “Unlimited Soup and Salad” four days in a row.
A few retailers have minimums for purchasing a gift card, but all of the stores participating in the program top out their gift card balances at $100. Jamba Juice is currently the sole exception to this rule because the company, for whatever reason, decided that $50 was more than enough smoothie money for one person. Keep your laws off of my body, Jamba Juice!
Whether this program is a success or not remains to be seen, but you can still expect to be bogged down with user complainants about the changes to Facebook because change is always bad right? (Ironically these stories in your newsfeed will probably be from the same users who complained when Facebook introduced the newsfeed. Shout out 2006!)
What do you think? Is this new gift card experience convenient or just a strange new addition that Facebook will try to shove down our throats?