Beauty's Most Inexplicable New Trend: The 'Wob' or 'Wet Bob' as Worn by Beyonce & Others

At award shows, red carpets and magazine covers, a wet bob is suddenly soaking up style

The latest hairstyle making waves on the celebrity circuit doesn’t involve a deft hand with a blow dryer or a team of pro stylists. Nope, just water, a product or two and some scrunching.

Yes! Finally, our daily ‘do is a red carpet "do"!

Apparently, the “wob,” that’s short for wet bob, is the hairstyle du jour of the rich and fabulous – think Beyonce at the Grammy Awards, Malin Akerman on the Oscar after-party red carpet, Miley Cyrus on the cover of W magazine.

“It’s really an edgy, downtown, sexy look,” hair stylist Patrick Melville tells the New York Daily News. “It’s kind of one of those things you would wear to a cool party, or out to a club, or if you’re going dancing. You wouldn’t want to go to the office party looking like that.”

Oh, well, that bursts our bubble.

Where you rock the wob aside, the style works best on those with chin-length bobs on the choppy side, according to the newspaper, and the secret is using products to achieve a wet look, rather than, sigh, just jumping out of the shower and heading to work. 

“People aren’t going to rush out to work with wet hair dripping on their business suits to make a Power Point presentation,” Beauty Blitz’s Polly Blitzer tells the Daily News. “It should look like you were stuck in a rainstorm or you were singing in the rain, but then you combed it to the side.”

Oh, so as long as we comb it, we’re good? We always knew it was just a matter of time before “busy working mom hair” became a thing. Well, at least we hoped it would, anyway. Now, what we really need to know: Does it still count as cool if you pair your wob with a slightly wrinkled button-down and dress pants as it does with a Beyonce-like bodysuit? We say, yes. Yes, it does.

Lesley Kennedy writes for Follow ShopAtHome on Instagram @shopathome and Lesley on Google+.

Connect with Us
Follow Our Pins

Yummy recipes, DIY projects, home decor, fashion and more curated by iVillage staffers.

Follow Our Tweets

The very dirty truth about fashion internships... DUN DUN @srslytheshow

On Instagram

Behind-the-scenes pics from iVillage.

Best of the Web