"I have a habit of buying clothes that aren't too comfortable in the store, yet I talk myself into just dealing with it because they look good. Then comes a morning when I am picking out what to wear, and I just don't feel like dealing being uncomfortable."
—Kelly Aubrey, Staten Island, NY
Shopping Words of Wisdom Some women purchase garments that boldly reflect who they want to be, which for some, might be items that are a little more form fitting or revealing than they'd normally wear. The problem is that when you’re not comfortable -- whether in the physical sense or if you just feel self conscious -- it can affect your confidence. The result? "Women tend to pull back and remain in their comfort zone," explains Alison Craig, author of the upcoming Hello, Style!, and image consultant. "It might take courage to wear that new outfit, so it's important to first decide and clarify in your own mind what you want your image to say about your goals and personality.
Once you're sure, creating looks to support that image becomes simple." And, of course, if something is truly painful to wear, it's probably best to leave it on the rack. Try sitting down in the dressing room to be sure you feel comfortable, suggests Aubrey, who admits that she doesn't always follow her own advice.