Photo Credit: J. Grill/getty images
Yesterday, First Lady Michelle Obama announced the next step in her Let’s Move campaign. At a 3pm press briefing, she introduced David Mackay, CEO of Kellogg Company and chair of the Healthy Weight Commitment Foundation (HWCF), a coalition of corporations that have vowed to reduce their products' caloric output over the next few years.
Since launching Let’s Move, Mrs. Obama has focused on four priorities: to advocate for better school food; to increase children’s levels of physical activity; to eliminate food deserts; and to empower parents to make healthier decisions for their families.
Today she delivered the news that HWCF pledged to cut 1 trillion calories by 2011, and 1.5 trillion by 2015. That’s a lot of calories.
The coalition will work with the Partnership for a Healthy America and will focus on three areas: increasing the number and variety of lower-calorie options available to consumers; changing recipes to reformulate existing products and reduce their caloric load; and reducing portion sizes of single-serving products.
The Robert Wood Johnson Foundation will hold the coalition accountable for meeting the terms of this pledge and will report annually on whether calorie-reduction goals have been met.
The pledge itself represents a commitment on the part of private industry to reformulate products to address the well-documented obesity epidemic.
Of course, whether having access to more low-cal packaged goods translates into slimmer, healthier Americans still very much remains to be seen.
To see the full transcript of the First Lady’s remarks, click here.
- Michelle Obama's Plan to Reduce Childhood Obesity
- More Parents Dissatisfied and Seeking Change in School Lunches
- The Daily Feed: Revolutionaries Here, Revolutionaries There
- See all of Cheryl's posts here