Supermarkets Go High End: Get Ready for "Grocery Concierges" in 2013

Need help food shopping? Let a grocery concierge do it for you!

At the beginning of the year, we wrote about supermarket self-service checkout lanes becoming a thing of the past. While many stores still use the machines, experts predict that 2013 will bring even more of a human touch to your grocery shopping experience.

The Food Channel’s 2013 trends forecast includes “supermarket concierges,” experts who can help you select the best produce, bakery items and more. Like a butcher, cheesemonger or fishmonger, these specialists could offer tips on how to cook and serve these products as well. Perhaps some stores will take it even further with boutique services like personal shopping and menu planning. Or pushing your cart for you. (Kidding.)

According to The Food Channel, changes in supermarkets have been leading up to this level of service for some time. “We began to see it a few years ago when we predicted the rise in butchers, and it’s gone beyond. Cooking classes are everywhere – sponsored by grocery stores, private caterers and restaurants of all sorts. The supermarket concierge is the next logical step in the progression.”

What do you think? Do you need an extra set of hands to help you get through your grocery list, or is a concierge a little too hands-on? 

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