Over 50% of U.S. women wear size 14 or

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Registered: 03-19-2003
Over 50% of U.S. women wear size 14 or
Wed, 09-02-2009 - 12:22pm

According to California Apparel News, over 50% of U.S. women wear size 14 or larger, with over 30% wearing a size 16 and above.


But, although they are a large portion of the population, these plus-size women only account for about 25% of women's apparel sales.2


Over 60% of American women wear a size 14 or larger; yet, this larger-sized buyer only contributes about $21 billion (25%) of the $84 billion women's apparel market.3


The size 14+ woman spends less than the smaller woman because she:


 

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