'Real' Sized Mannequins

Avatar for cmkristy
iVillage Member
Registered: 07-05-2005
'Real' Sized Mannequins
Thu, 04-18-2013 - 11:07am

A department store in Sweden is bucking fashion's super skinny model trend by presenting clothing and accessories on…get ready…normal sized mannequins. Last week, this Facebook photo went viral, showing a display at Swedish retailer Åhléns whose model was between a size 12 and 16 (the average woman is a size 14). As of today, the photo has 130,000 "likes" and just as many shares. It's easy to see why the image resonates with so widely: for many, it's a relief to see an example of marketing that celebrates a real woman's body, curves and all.


I really LOVE this idea and would love to see more 'real' sized mannequins in stores here in the US.  What do you think?

 photo snowsiggy.png

iVillage Member
Registered: 08-13-2007
Tue, 04-23-2013 - 11:09am

Yep!  I love love this idea! I love that they would show how clothing would relaly look on a real person, instead of stick-thin mannequin.