'Real' Sized Mannequins
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|Thu, 04-18-2013 - 11:07am|
A department store in Sweden is bucking fashion's super skinny model trend by presenting clothing and accessories on…get ready…normal sized mannequins. Last week, this Facebook photo went viral, showing a display at Swedish retailer Åhléns whose model was between a size 12 and 16 (the average woman is a size 14). As of today, the photo has 130,000 "likes" and just as many shares. It's easy to see why the image resonates with so widely: for many, it's a relief to see an example of marketing that celebrates a real woman's body, curves and all.
I really LOVE this idea and would love to see more 'real' sized mannequins in stores here in the US. What do you think?