The Quit Smoking Ads are working

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Registered: 01-03-2001
The Quit Smoking Ads are working
Tue, 09-10-2013 - 8:14am

Have you seen any of the ads depicting smoking's devastation on the lives of former smokers? According to iVillage Health, many people have and has encourage them to quit. "The $54 million effort featured testimonials from former smokers who had suffered amputations, heart attacks, strokes, and head and neck surgery because of their addiction.

Ads ran on television and radio, in print, and online. Along with the testimonials, the CDC ads guided people to national smoking-cessation telephone helplines and online resources.

To assess the campaign's impact, a team led by McAfee surveyed more than 5,000 randomly selected Americans before and after the ads ran. About three-fifths were smokers, and the rest were nonsmokers.

Three of four people surveyed saw at least one of the campaign's TV ads, the CDC found. The ads prompted a 12 percent increase in smokers who tried to quit, and more than one in 10 who tried to quit had remained tobacco-free." read more

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