Well, this explains a LOT!

Avatar for caraleas
iVillage Member
Registered: 10-06-1997
Well, this explains a LOT!
11
Sat, 11-23-2013 - 12:54pm

iVillage to Be Shuttered as Standalone Site, Folded into Today.com

By Chris Ariens on November 22, 2013 10:32 PM

Screen Shot 2013-11-22 at 10.24.51 PMiVillage, one of the earliest websites for women, will be folded into Today.com next spring, TVNewser has learned. The news of the dissolution of the standalone site is the second such move today. As TVNewser reported earlier, NBCLatino.com will be folded into NBCNews.com, eliminating three positions.

The iVillage changes will results in the loss of up to 12 jobs.

“Combining these strong lifestyle brands under the ‘Today’ banner will give iVillage much bigger reach and will further integrate it with NBC News,” a spokesperson tells TVNewser. “We are actively trying to find roles for those affected elsewhere in the company.”

iVillage was founded in 1995 by Candice Carpenter, Nancy Evans, Robert Levitan, and Tina Sharkey as one of the first Silicon Alley startups and one of the first websites targeted to women. The company had a high-flying IPO in 1999, when shares reached $100, only to crash in the dot com bubble two years later.

NBC Universal acquired iVillage in 2006. In 2007-2008 NBC produced two successive but unsuccessful iVillage-themed TV shows for local stations. Last year, the site moved from the NBC Entertainment digital group to the NBC News digital group.

Under new NBC News president Deborah Turness there is more emphasis on integrating digital and broadcast assets. The iVillage and NBCLatino moves come as the head of NBC News digital Vivian Schiller departs NBC for Twitter.

____________________________________________________________________________

So - are they dumping the message boards? Hope those twelve positions being lost are not the community moderator personnel.  With the lack of fanfare about this, I am suspicious......

Pages

iVillage Member
Registered: 05-15-2009
Tue, 11-26-2013 - 10:17pm

Gaye, I'm sorry that you don't believe us, but Melissa is right.  We did not know about this until the article from Mediabistro was brought to our attention.  All of us on the CM team started as members of the iVillage community, and we have remained here because of our love for it.  We are just as sad about this news as everyone else. 

Pages