Lowe's Under Fire for Pulling Ads from TLC's All-American Muslim

iVillage Member
Registered: 03-18-2000
Lowe's Under Fire for Pulling Ads from TLC's All-American Muslim
48
Tue, 12-13-2011 - 9:29am

It's shameful that a large US company caves in to this narrow minded, bigoted group the Florida Family Assn.

Are these the 'Family values' we so often hear about?

https://www.youtube.com/watch?v=W6r7MxzVOTE&feature=player_embedded

Lowe's faces backlash over pulling ads from 'All-American Muslim' Politicians and activists slam Lowe's choice to stop advertising on a reality TV show about Muslim Americans. The home improvement chain says it did so only after the show became a 'lightning rod.'

http://www.latimes.com/business/la-fi-lowes-muslim-20111213,0,5909694.story

Home improvement giant Lowe's Cos. continues to come under heavy criticism from activists, some politicians and customers after pulling its ads from a reality TV show featuring Muslim Americans.

The North Carolina company decided to stop advertising on the show "All-American Muslim," on Discovery Communications Inc.'s TLC channel, after complaints by the Florida Family Assn., a conservative Christian group that lobbies companies to promote "traditional, biblical values."

The association praised the move, but the decision sparked immediate backlash. State Sen. Ted Lieu (D-Torrance) called the move "bigoted, shameful, and un-American." A petition on SignOn.org that calls on companies to keep advertising on the show has gathered more than 13,000 signatures. Activist and actress Mia Farrow joined the battle in a Twitter post and urged a boycott of Lowe's.

In its defense, Lowe's spokeswoman Karen Cobb said the company had a "long-standing commitment" to diversity and pulled the ads only after the show became "a lightning rod for people to voice complaints from a variety of perspectives." Other companies had also removed their ads from the show, she wrote in an email.

"All-American Muslim," which premiered last month, follows the day-to-day lives of five Muslim American families in Dearborn, Mich., a suburb of Detroit with a large Muslim population. Cast members talk about how their faith affects their actions and choices.

The conservative Christian group, based in Tampa, Fla., called the show "propaganda" that "hides the Islamic agenda's clear and present danger to American liberties and traditional values." The organization began an email campaign urging companies to yank their advertising off the show. The group did not respond to an email Monday requesting comment on the reaction to its effort.

Laurie Goldberg, a spokeswoman for the Discovery Network and TLC Network, declined to comment on whether any companies besides Lowe's had pulled their ads. "We stand behind the show 'All-American Muslim,' and we're happy the show has strong advertising support," she wrote in an email.

In a letter, Lieu, the state senator, urged Lowe's to reverse its decision and apologize to Muslim Americans.

"The show is basically about Americans who happen to be Muslim," Lieu said in an interview. "For Lowe's to say that the show is dangerous, or agree that it's dangerous or somehow showing anything other than American Muslims as normal, is quite outrageous."

Lieu said he would consider urging a boycott and drafting a legislative resolution denouncing the company's actions. He said he would give Lowe's until Friday to respond.

Rep. Keith Ellison (D-Minn.), the first Muslim American elected to Congress, issued a statement condemning Lowe's for deciding to "uphold the beliefs of a fringe hate group and not the creed of the 1st Amendment."

At a Lowe's store in Burbank, some customers expressed opposition to the retailer's actions.

"It's pretty ridiculous," said Nate Childress, 28, of North Hollywood. "The show has a great concept, and it's showing a different view of Muslims than what's constantly blasted at us in the U.S."

Childress said that even if the company had a "knee-jerk reaction" to the conservative group, that doesn't excuse its actions. "That just frustrates me, that a company would actually be afraid to advertise on a show about Muslims that aren't terrorists," he said.

Bob Clendenin of Burbank echoed that sentiment. "It just sounds like bigotry," said the 47-year-old actor. "When a company takes a stand like that, that just makes me angry."

He said he would boycott the chain until Lowe's reinstated its ads and apologized.

The broader Muslim American community is also considering taking action, said Hussam Ayloush, executive director of the Los Angeles chapter of the Council on American-Islamic Relations. Muslim community leaders and interfaith groups were meeting to discuss boycotts, petitions, rallies and other forms of protest against Lowe's, he said.

"Hate groups are entitled to their bigotry — that is the beauty of America, people have the right to their own opinions," Ayloush said. "However, when a large corporation takes their side or caves in to the requests of hate groups, that is of concern."

Ayloush wondered what the public reaction would have been if a company had yanked its ads from certain now-classic programs.

"Imagine if Lowe's had decided many years ago to pull out its ads from shows like 'The Cosby Show' or 'The Fresh Prince of Bel-Air' or 'Seinfeld' because they were deemed to portray African Americans and Jews as normal people," he said. "The American public would have been outraged by any corporation who did that."

 


Photobucket&nbs

iVillage Member
Registered: 09-30-2011

Just about everyone on this forum loves to hate Wal-Mart! Yet, most of America shops at a Wal-Mart regularly. It's a liberal right of passage to denounce Wal-Mart. Our loving hostess and supporting crew will no doubt spew out some bile regarding your statement of affection for the store most everyone loves to assure her bona fides as progressive head of this forum.

If you go to WalMart early on a week day you'll find all of our liberal friends there with their shopping carts filled, hiding behind dark glasses and headscarves. ; )

As for Lowes, the show has low ratings, and Home Depot doesn't advertise on it. My guess is the audience was small, and wasn't a good fit with Lowes.

I think Lowes thought the program was getting too political and, as you said, wasn't a good fit.

iVillage Member
Registered: 09-30-2011

Very well said.

iVillage Member
Registered: 09-30-2011

Typical liberal tripe.

iVillage Member
Registered: 08-30-2002

Another company pulls advertising:

So basically what I'm getting here is that the show isn't vitriolic enough for the Florida Family Association. It's about normal American



iVillage Member
Registered: 02-05-2011

Will Lowes become the Wal-Mart of hardware stores?

iVillage Member
Registered: 03-18-2000

I haven't watched the show mainly because reality TV is not something I watch. If the people that object to a program should change channels or better yet turn off their TV's & read a book.
Protect us all from these narrow minded, bigoted busy bodies!

 


Photobucket&nbs

iVillage Member
Registered: 04-07-2002
What I want to know is that group hasn't done this to "Jersey Shore"? Now that show IS offensive! ;)

 nwtreehugger  

iVillage Member
Registered: 04-07-2002
@r3dx1 - FYI, I don't shop at MalWart for several reasons ...one being that their customer service was truly atrocious the one time I went in. They sell guns, they censor CD's, etc. Yes, they can & yes, I can elect not to spend my money there. Besides, it seems like the conservative side boycotts fairly often as well....

 nwtreehugger  

iVillage Member
Registered: 02-06-2003
Well Lowe's will continue to get every penny of my home improvement $$$ and I will continue to encourage everyone else to shop there as well. Not because of this decision, couldn't care less about it. Have never watched the show in question and have no interest in watching it, or any other "reality" tv show. My support of Lowe's has to do with their customer service for one thing, never have had a problem with them. But most importantly, the importance they place on their employees and their families. My brother-in-law has worked for them for years, and while it isn't the best paying job around, he isn't the brightest bulb on the tree either but he has been a dependable hard-working employee. He and my sister have both had many, many health issues along with raising an autistic grandchild. Lowe's has always been more than accommodating to scheduling around their various doctor appts. But a couple years ago, his health took a drastic turn for the worse and he was told that he had to have a heart transplant and during the wait for a donor, he could not lift anything over 5 lbs, could not stand for more than 15 minutes at a time. Now here is a guy who works in the garden center loading trucks and hauling around pallets of plants, rocks and what have you. Not only did Lowes make it work, put a chair at the register, told him he could water plants if he wanted, but not to do ANYTHING that put any strain on him. So he ran the register and answered customer questions anything to do so that he could stay on the books as full-time and not lose his medical coverage. The manager also organized a group of volunteers to make modifications to their home, corporate donating all of the supplies, organized volunteers to drive him to and from appts at the medical center in Nashville, 5 hours away. After the surgery, the continued to work with him until he was able to retire. Yes, it was the store manager who got things going, but he did so with the full support of the corporate offices. So while no company is perfect or will please all the people all the time, Lowes cares about the people who work there and so will continue to have my complete support.
iVillage Member
Registered: 05-03-2011
It's nice to hear that Lowe's has treated your BIL well. The Lowes near my home completely sucks. I've learned that if I need help to just keep on driving past Lowes and go to Home Depot. There's never anyone around to help at Lowes and wandering the aisles looking for someone gets old as does having another employee get on the intercom asking for help to go to aisle such-and-such and standing there waiting while no one appears. It's happened way too many times which is why I don't go to Lowes any more (not because of their stupid decision to pull their ads from a t.v. show). It's really too bad because I was so excited to finally have a Lowes near my home so I didn't have to drive as far to get to Home Depot. Oh, well. Too much bad customer service will drive me away from a company quicker than anything.