Lowe's Under Fire for Pulling Ads from TLC's All-American Muslim

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Registered: 03-18-2000
Lowe's Under Fire for Pulling Ads from TLC's All-American Muslim
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Tue, 12-13-2011 - 9:29am

It's shameful that a large US company caves in to this narrow minded, bigoted group the Florida Family Assn.

Are these the 'Family values' we so often hear about?

https://www.youtube.com/watch?v=W6r7MxzVOTE&feature=player_embedded

Lowe's faces backlash over pulling ads from 'All-American Muslim' Politicians and activists slam Lowe's choice to stop advertising on a reality TV show about Muslim Americans. The home improvement chain says it did so only after the show became a 'lightning rod.'

http://www.latimes.com/business/la-fi-lowes-muslim-20111213,0,5909694.story

Home improvement giant Lowe's Cos. continues to come under heavy criticism from activists, some politicians and customers after pulling its ads from a reality TV show featuring Muslim Americans.

The North Carolina company decided to stop advertising on the show "All-American Muslim," on Discovery Communications Inc.'s TLC channel, after complaints by the Florida Family Assn., a conservative Christian group that lobbies companies to promote "traditional, biblical values."

The association praised the move, but the decision sparked immediate backlash. State Sen. Ted Lieu (D-Torrance) called the move "bigoted, shameful, and un-American." A petition on SignOn.org that calls on companies to keep advertising on the show has gathered more than 13,000 signatures. Activist and actress Mia Farrow joined the battle in a Twitter post and urged a boycott of Lowe's.

In its defense, Lowe's spokeswoman Karen Cobb said the company had a "long-standing commitment" to diversity and pulled the ads only after the show became "a lightning rod for people to voice complaints from a variety of perspectives." Other companies had also removed their ads from the show, she wrote in an email.

"All-American Muslim," which premiered last month, follows the day-to-day lives of five Muslim American families in Dearborn, Mich., a suburb of Detroit with a large Muslim population. Cast members talk about how their faith affects their actions and choices.

The conservative Christian group, based in Tampa, Fla., called the show "propaganda" that "hides the Islamic agenda's clear and present danger to American liberties and traditional values." The organization began an email campaign urging companies to yank their advertising off the show. The group did not respond to an email Monday requesting comment on the reaction to its effort.

Laurie Goldberg, a spokeswoman for the Discovery Network and TLC Network, declined to comment on whether any companies besides Lowe's had pulled their ads. "We stand behind the show 'All-American Muslim,' and we're happy the show has strong advertising support," she wrote in an email.

In a letter, Lieu, the state senator, urged Lowe's to reverse its decision and apologize to Muslim Americans.

"The show is basically about Americans who happen to be Muslim," Lieu said in an interview. "For Lowe's to say that the show is dangerous, or agree that it's dangerous or somehow showing anything other than American Muslims as normal, is quite outrageous."

Lieu said he would consider urging a boycott and drafting a legislative resolution denouncing the company's actions. He said he would give Lowe's until Friday to respond.

Rep. Keith Ellison (D-Minn.), the first Muslim American elected to Congress, issued a statement condemning Lowe's for deciding to "uphold the beliefs of a fringe hate group and not the creed of the 1st Amendment."

At a Lowe's store in Burbank, some customers expressed opposition to the retailer's actions.

"It's pretty ridiculous," said Nate Childress, 28, of North Hollywood. "The show has a great concept, and it's showing a different view of Muslims than what's constantly blasted at us in the U.S."

Childress said that even if the company had a "knee-jerk reaction" to the conservative group, that doesn't excuse its actions. "That just frustrates me, that a company would actually be afraid to advertise on a show about Muslims that aren't terrorists," he said.

Bob Clendenin of Burbank echoed that sentiment. "It just sounds like bigotry," said the 47-year-old actor. "When a company takes a stand like that, that just makes me angry."

He said he would boycott the chain until Lowe's reinstated its ads and apologized.

The broader Muslim American community is also considering taking action, said Hussam Ayloush, executive director of the Los Angeles chapter of the Council on American-Islamic Relations. Muslim community leaders and interfaith groups were meeting to discuss boycotts, petitions, rallies and other forms of protest against Lowe's, he said.

"Hate groups are entitled to their bigotry — that is the beauty of America, people have the right to their own opinions," Ayloush said. "However, when a large corporation takes their side or caves in to the requests of hate groups, that is of concern."

Ayloush wondered what the public reaction would have been if a company had yanked its ads from certain now-classic programs.

"Imagine if Lowe's had decided many years ago to pull out its ads from shows like 'The Cosby Show' or 'The Fresh Prince of Bel-Air' or 'Seinfeld' because they were deemed to portray African Americans and Jews as normal people," he said. "The American public would have been outraged by any corporation who did that."

 


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iVillage Member
Registered: 04-07-2002
@r3dx1 -- I don't see where I said I "hated" MalWart. I choose not to shop there. They aren't terribly popular around here but that's mostly because they move into areas that are pretty much "mom & pop" businesses (lower rents) & drive them out of business with their cheap Chinese products.

As for Lowe's, I'm disappointed in them. They gave in to pressure from a hate-based organization. I don't have cable nor do I tend to watch "reality TV". However, their actions have assured that they won't be getting my money to spend on advertising ... their choice....my choice. Besides, their service is kind of sketch quite often.

 nwtreehugger  

iVillage Member
Registered: 08-30-2002

Glad to hear they treated your BIL well. Too bad they caved to a bigoted "family" organization regarding this other matter.



iVillage Member
Registered: 08-30-2002

My reasons are similiar to yours, not to mention the "quality" of their products. My dd was given some Walmart clothes as birthday gifts. They fell apart on the first washing. She was heart broken, so I found myself sewing them back together for her. The destruction of mom and pop and entire towns was completly evident when I went back to visit firnds and family around Warsaw and Sedalia , Mo. After Walmart, both towns had fallen to blight. (This was before the economic collapse.) The increase in the number of people on welfare and foodstamps was amazing. Just about everyone I was meeting worked at Walmart, but they all told me that it felt like they never got enough hours to buy into the medical plan. They were scheduled so they always worked an hour or so less than they needed to to buy in. If, by chance they started to be scheduled enough hours, they would come to work and find their hours had been changed. I had an opportunity to talk to a lot of people because I was there for a wedding. The young men were commuting hours and hour for decent jobs in the cities, that I'm pretty sure have evaporated now along with the construction industry. The people lived where they lived, because this is where they were born. Some of them had older and disabled parents/grandparents/siblings they were helping take care of. I know people say that if people don't want to work for Walmart "they should get a job somewhere else." But Walmart is the largest employer in the country. They DO NOT PAY A LIVING WAGE, in spite of what some on this thread believe. They jack schedules around so their employee's are scraping by, underemployed



iVillage Member
Registered: 09-30-2011

@r3dx1 -- I don't see where I said I "hated" MalWart. I choose not to shop there. They aren't terribly popular around here but that's mostly because they move into areas that are pretty much "mom & pop" businesses (lower rents) & drive them out of business with their cheap Chinese products.

Is it WalMart's fault for driving the mom & pop shops out of business...or the local people who know mom & pop and still choose to shop and WalMart?

As for Lowe's, I'm disappointed in them. They gave in to pressure from a hate-based organization. I don't have cable nor do I tend to watch "reality TV". However, their actions have assured that they won't be getting my money to spend on advertising ... their choice....my choice. Besides, their service is kind of sketch quite often.

Lowes isn't the producer of the program, they're advertising...and if they're getting negative feedback and think the program isn't what they thought it was, then it makes perfect sense for them to advertise elsewhere.

iVillage Member
Registered: 04-07-2002
Well said.

 nwtreehugger  

iVillage Member
Registered: 03-30-2007

Wal Mart isn't the only place that limits hours worked.

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Registered: 12-16-2011
Forget African Americans and Jews. This is a whole other thing. They made the right decision!!!
iVillage Member
Registered: 05-03-2011
What do you mean? Are you saying that Muslim-Americans aren't "normal" Americans like the rest of the citizens?
iVillage Member
Registered: 04-07-2002
@ohearto - Gee, when I worked at McD's, I averaged 50 hours a week! But they didn't offer insurance unless you were in management ... we were all high school & college students. I wasn't aware that they offered insurance now. I know that a local burger chain does - they even offer educational assistance! Anyway, getting off topic...yes, other companies do limit hours as well. However, that's only one reason I refuse to shop there. I'm fortunate, I have other options.

 nwtreehugger