Mixed Race Family in Cheerios Ad Causing Racist Remarks
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|Mon, 06-03-2013 - 3:55pm|
Are you surprised by the backlash General Mills has received over featuring a mixed race family in an ad:
The commercial features a biracial daughter asking her white mother if Cheerios are good for your heart, and then dumping a batch on her black father’s chest to playfully help his heart while he is sleeping on the couch. Some of the reaction was so offensive that General Mills, the maker of Cheerios, disabled the comments section on the YouTube video of the commercial. General Mills has announced it will not be pulling the ad due to any controversy.
“The comments that were made in our view were not family-friendly, and that was really the trigger for us, you know, to pull them off,’’ said Camille Gibson, VP marketing for General Mills, on TODAY Monday.
What do you think?