Mixed Race Family in Cheerios Ad Causing Racist Remarks

Avatar for Cmmelissa
iVillage Member
Registered: 11-13-2008
Mixed Race Family in Cheerios Ad Causing Racist Remarks
Mon, 06-03-2013 - 3:55pm

Are you surprised by the backlash General Mills has received over featuring a mixed race family in an ad: 

The commercial features a biracial daughter asking her white mother if Cheerios are good for your heart, and then dumping a batch on her black father’s chest to playfully help his heart while he is sleeping on the couch. Some of the reaction was so offensive that General Mills, the maker of Cheerios, disabled the comments section on the YouTube video of the commercial. General Mills has announced it will not be pulling the ad due to any controversy.

“The comments that were made in our view were not family-friendly, and that was really the trigger for us, you know, to pull them off,’’ said Camille Gibson, VP marketing for General Mills, on TODAY Monday.

Read more:  http://www.today.com/news/cheerios-ad-mixed-race-family-draws-racist-responses-6C10169988

What do you think?

iVillage Member
Registered: 04-11-2012

I am not surprised at all over the racist comments. What I am surprised about is the fact General Mills did not anticipate this kind of situation. Race relations across this country are strained and getting worse and for some reason people have blinders on over it or maybe they think if they ignore it long enough it will go away.

Community Leader
Registered: 10-01-2010

Surprised? No, I could have seen that coming.

But I am impressed that Cheerios has refused to back down, and that they created he commerical in the first place.

iVillage Member
Registered: 03-18-2000

I'd watched the commercial previously that they were a mixed race family hadn't registered on my radar.

It's sad in this day & age these attitudes still exist. We're all members of the human race.



Avatar for lizmvr
iVillage Member
Registered: 06-06-2001

I'm on the same page as LibraOne. I didn't even notice and couldn't understand why there was any issue with the Cheerios commercial till the news reports started pointing out that the family was mixed race. Commercials are too short for me to get everything, I guess.

I love Cheerios. They are my favorite cereal of all time, and I like the commercials that show kids caring about the health of their parents--I did similar things to try to get my dad to stop smoking when I was younger. I'm also happy that it's portraying an in tact family, with a mom and dad who live together with their daughter.

I think it's a good commercial, and I'm happy that General Mills isn't pulling it.


Clinical Research Associate


Avatar for cmlisab
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Registered: 09-30-2011