Morning sugar shock

iVillage Member
Registered: 03-18-2000
Morning sugar shock
6
Wed, 12-07-2011 - 9:33am
No wonder so many children are obese & suffer from diabetes. Some children’s cereals packed with sugar, study finds

http://www.washingtonpost.com/business/economy/some-childrens-cereals-packed-with-sugar-ewg-study-finds/2011/12/06/gIQAayYlaO_story.html

At least three popular children’s cereals are packed with more sugar in a one-cup serving than a Hostess Twinkie, and an additional 44 are loaded with more sugar in a cup than three Chips Ahoy cookies, according to a study released Tuesday by the Environmental Working Group.

Kellogg’s Honey Smacks, Post Golden Crisp and General Mills Wheaties Fuel rank as the worst offenders based on the Twinkie measure, said the study , which analyzed 84 cereals. Other brands — including Honey Nut Cheerios, Apple Jacks and Cap’n Crunch — are among the 44 cereals that have more sugar in a cup than three Chips Ahoy cookies.

In nearly three-dozen brands, sugar makes up more than a third of the cereal by weight, the study said. Those include the original and “marshmallow” versions of Kellogg’s Froot Loops, as well as the original and “all berries” version of Quaker Oats Cap’n Crunch.

“Most parents would never serve dessert for breakfast, but many children’s cereals have just as much sugar or more,” said Jane Houlihan, senior vice president of research for the group, a nonprofit that researches everything from the safety of sunscreens to pesticides in foods. “I wasn’t surpised that so many of these cereals contained sugar. I was suprised at the very high amounts.”

The report comes at a time when the federal government is considering voluntary guidelines for foods marketed to children. With obesity rates at epidemic levels, a federal inter-agency group wants the industry to limit the sodium, fats and added sugars in the foods and drinks advertised to kids ages 2 to 17.

But the industry has lobbied against the proposal, which would take effect in 2016. Food companies say the guidelines are back-door regulations that would effectively ban food advertising to youth because they are so severe.

The guidelines allow for 13

 


Photobucket&nbs

iVillage Member
Registered: 03-18-2000
Thu, 12-08-2011 - 9:29am
"We have labels on every box of cereal with information about nutrition and sugar. Supposedly putting these labels on would inform consumers."

How many consumers actually read the labels/

 


Photobucket&nbs

iVillage Member
Registered: 02-05-2011
Thu, 12-08-2011 - 8:50am
I doubt this was news in 1950.

We have labels on every box of cereal with information about nutrition and sugar. Supposedly putting these labels on would inform consumers.

Even with clear indications that a product is high in sugar, many parents will buy it for kids.

iVillage Member
Registered: 09-30-2011
Wed, 12-07-2011 - 11:36pm

WHAT???!!! KIDS CEREALS ARE PACKED WITH SUGAR???!!!

iVillage Member
Registered: 04-07-2002
Wed, 12-07-2011 - 10:39pm
I either eat oatmeal or Bare Naked Granola ("Fit" version only 4 grams of sugar). Growing up, my DD would only eat regular Cheerios or whole grain toast with almond butter (she was a strangely picky eater).

I read labels all the time & it's mindboggling how much sugar is in foods! Yogurt is another "healthy" food that most often is crammed with sugar. I was appalled when I realized one of the yogurts I used to buy has something like 21 or so grams of sugar.

 nwtreehugger  

iVillage Member
Registered: 03-18-2000
Wed, 12-07-2011 - 10:15am
Your friend's observation is pretty accurate although Brits like their desserts & cream cakes too, though mostly, the goodies are saved for after a meal. I don't remember ever snacking except for fruit.

I eat oatmeal every morning with whatever fruit I have on hand. Blueberries today. :)

 


Photobucket&nbs

iVillage Member
Registered: 11-20-2011
Wed, 12-07-2011 - 9:56am

I have a friend who moved to England.