Marketing project, need advice..

iVillage Member
Registered: 09-23-2003
Marketing project, need advice..
Sun, 09-14-2008 - 1:29pm

I posted this on a different but related board, hoping you might have some suggestions as well...

I am really hoping that someone out there can give me a hand. I am doing a project for my small business course for school, and the one requirement is that we do a business plan. Here is our premise...wider calf boots for plus size women. I am doing the marketing plan, which in hindsight, was not necessarily the easiest part of the plan to do. The business will be mostly web based. We are also attempting to find a local shoe store which would agree to let us have a display in town. Here is my question for you guys. As far as the web, how do you get the word out? My first thought was to get a booth at Christmas fairs (since most of the other fairs around here are almost done) but the group thinks that would give someone else the chance to copy us and undercut. After doing a quick search online, I don't think that would be an issue, as there are many of these companies out there. I am asking here, as, let's face it, the boots industry is really a girl's thing. Women have the market cornered on pretty knee high boots, and shoes for that matter.

Any ideas would so much help this project. I am not a great marketer, and am actually studying accounting, so this is so far out there for me.


iVillage Member
Registered: 12-17-2004
Mon, 09-15-2008 - 7:07am

Hello and welcome! My name is Melissa and I am the cl of the board.

Neat project! And you have a neat product as well. Here is what I would do.

Think of who your customers are---plus sized women. Now think of where they would be online---message boards for plus size moms, moms to be, etc, support groups for plus size women..basically any place online where women are...which is a huge area! You could add your info at the end of your signature and just post as you normally would, and you would be advertising at the same time.

I also like the idea of a booth. That would help get the word out.

Maybe you could do some type of promotion, such as receive 10 percent off when you refer a friend, who buys the product.

Good luck and be sure to let us know how it is going.


Avatar for audreyoka
iVillage Member
Registered: 03-26-2003
Mon, 09-15-2008 - 9:15am

I like booths. So what if someone copies you? There are already boot companies out there now, so I'm certain you're copying them.

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